Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

Tourism Management

Volumn 36, Issue , 2013, Pages 490-501

  Huang, Yu Chih ^a   Backman, Sheila J ^b   Backman, Kenneth F ^b   Moore, DeWayne ^b  

^a NATIONAL PINGTUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

3D virtual worlds; Behavioral intentions; Hedonic constructs; Technology Acceptance Model; Virtual tourist experience

Indexed keywords

MARKETING; TOURISM MANAGEMENT; TOURIST BEHAVIOR; TOURIST DESTINATION; VIRTUAL REALITY;

EID: 84906701084     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2012.09.009     Document Type: Article

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