M(Art)worlds: Consumer perceptions of how luxury brand stores become art institutions

Journal of Retailing

Volumn 90, Issue 3, 2014, Pages 347-364

  Joy, Annamma ^a   Wang, Jeff Jianfeng ^b   Chan, Tsang Sing ^c   Sherry, John F ^d   Cui, Geng ^c  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c LINGNAN UNIVERSITY   (Hong Kong)

^d UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Art; Artists; Consumer perceptions; Corporate art patron; Louis vuitton; Luxury; Luxury brand aesthetics; Museums; Retail brand aesthetization

Indexed keywords

EID: 84906081662     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.01.002     Document Type: Article

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