Murakami on the bag: Louis Vuitton's decommoditization strategy

International Journal of Retail and Distribution Management

Volumn 41, Issue 11, 2013, Pages 919-939

  Riot, Elen ^a   Chamaret, Cecile ^b   Rigaud, Emmanuelle ^a  

^a NEOMA BUSINESS SCHOOL   (France)

^b Paris Sorbonne University Abu Dhabi   (United Arab Emirates)

Author keywords

Artists; Commoditization; Luxury brand; Partnerships; Value chain

Indexed keywords

EID: 84886022116     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJRDM-01-2013-0010     Document Type: Article

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