Evaluating personalization and customization from an ethical point of view: An empirical study

Proceedings of the Hawaii International Conference on System Sciences

Volumn 37, Issue , 2004, Pages 2831-2840

  Treiblmaier, Horst ^a   Madlberger, Maria ^a   Knotzer, Nicolas ^a   Pollach, Irene ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; DATA PRIVACY; HUMAN COMPUTER INTERACTION; INFORMATION USE; MARKETING; SOCIAL ASPECTS; SURVEYS;

CUSTOMIZATION; ETHICAL DILEMMAS; ETHICAL THEORIES; PERSONALIZATION;

WEBSITES;

EID: 12344310024     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/hicss.2004.1265434     Document Type: Conference Paper

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