Network analysis in marketing

Australasian Marketing Journal

Volumn 12, Issue 2, 2004, Pages 8-18

  Webster, Cynthia M ^a   Morrison, Pamela D ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Communication networks; Marketing relationships; Network analysis

Indexed keywords

EID: 33745513621     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(04)70094-4     Document Type: Article

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