Segmentation on a Shoestring: Health Audience Segmentation in Limited-Budget and Local Social Marketing Interventions

Health Promotion Practice

Volumn 7, Issue 2, 2006, Pages 170-173

  Slater, Michael D ^a   Kelly, Kathleen J ^b   Thackeray, Rosemary ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BUDGET; ECONOMICS; HEALTH BEHAVIOR; HEALTH CARE PLANNING; HEALTH PROMOTION; HUMAN; INFORMATION PROCESSING; LEARNING; LIFESTYLE; LITERATURE; METHODOLOGY; MOTIVATION; PERSUASIVE COMMUNICATION; PROGRAM DEVELOPMENT; SOCIAL MARKETING;

BUDGETS; COMMUNITY HEALTH PLANNING; FOCUS GROUPS; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; LEARNING; LIFE STYLE; MOTIVATION; PERSUASIVE COMMUNICATION; PROGRAM DEVELOPMENT; REVIEW LITERATURE; SOCIAL MARKETING;

EID: 33750689504     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839906286616     Document Type: Article

References (6)

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2. Kreuter, M., Farrell, D., Olevitch, L., & Brennan, L. (2000). Tailoring health messages: Customizing communication with computer technology. Mahwah, NJ: Lawrence Erlbaum.
3. Maibach, E. W., Maxfield, A., Ladin, K., & Slater, M. D. (1996). Translating health psychology into effective health communication: The American Healthstyles audience segmentation project. Journal of Health Psychology, 1, 261-277.
4. Slater, M. D. (1999). Integrating application of media effects, persuasion, and behavior change theories to communication campaigns: A stages-of-change framework. Health Communication, 2(4), 335-354.
5. Slater, M. D., & Flora, J. A. (1991). Health lifestyles: Audience segmentation analysis for public health interventions. Health Education Quarterly, 18, 221-223.
6. Slater, M. D., & Flora, J. A. (1994). Is health behavior consumer behavior? Health behavior determinants, audience segmentation, and designing media health campaigns. In E. M. Clark, T. C. Brock, & D. W. Stewart (Eds.), Attention, attitude, and affect in response to advertising (pp. 273-285). Hillsdale, NJ: Lawrence Erlbaum.