Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions

IMA Journal of Management Mathematics

Volumn 25, Issue 3, 2014, Pages 287-311

  Guseo, Renato ^a   Mortarino, Cinzia ^a  

^a UNIVERSITY OF PADOVA   (Italy)

Author keywords

competition; generalized Bass model; homogeneous product category; multivariate diffusion process

Indexed keywords

SOURCE SEPARATION;

CLOSED FORM SOLUTIONS; DIFFUSION PROCESS; GENERALIZED BASS MODELS; PHARMACEUTICAL DRUGS; PRODUCT CATEGORIES; THEORETICAL POINTS; WORD-OF-MOUTH EFFECTS;

COMPETITION;

EID: 84902967450     PISSN: 1471678X     EISSN: 14716798     Source Type: Journal    
DOI: 10.1093/imaman/dpt008     Document Type: Article

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