Sequential market entries and competition modelling in multi-innovation diffusions

European Journal of Operational Research

Volumn 216, Issue 3, 2012, Pages 658-667

  Guseo, Renato ^a   Mortarino, Cinzia ^a  

^a UNIVERSITY OF PADOVA   (Italy)

Author keywords

Marketing; Strategic planning; Synchronic and diachronic competition

Indexed keywords

BALANCED MODELS; CLOSED FORM SOLUTIONS; DIFFERENTIAL SYSTEMS; DIFFUSION OF INNOVATIONS; EMPIRICAL VALIDATION; FORECASTING ACCURACY; MARKET ENTRY; PARAMETER VALUES; PHARMACEUTICAL DRUGS; SYSTEMATIC PERTURBATIONS;

COMMERCE; DIFFUSION; MARKETING; STRATEGIC PLANNING;

COMPETITION;

EID: 80053895515     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.08.018     Document Type: Article

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