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Volumn 12, Issue 2, 2001, Pages 107-126
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Stochastic evolution of innovation diffusion in heterogeneous groups: Study of life cycle patterns
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Author keywords
Bi modal life cycle curves; Innovation diffusion; Marketing; Moments evolution; Population heterogeneity; Random differential equation
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Indexed keywords
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EID: 0035480933
PISSN: 1471678X
EISSN: None
Source Type: Journal
DOI: 10.1093/imaman/12.2.107 Document Type: Article |
Times cited : (20)
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References (26)
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