Word-of-mouth and dynamical inhomogeneous markets: An efficiency measure and optimal sampling policies for the pre-launch stage

IMA Journal of Management Mathematics

Volumn 21, Issue 1, 2010, Pages 67-83

  Agliari, Elena ^a   Burioni, Raffaella ^b   Cassi, Davide ^b   Neri, Franco Maria ^c  

^a UNIVERSITY OF FREIBURG   (Germany)

^b UNIVERSITY OF PARMA   (Italy)

^c UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Diffusion models; Prelaunch strategies; Random walks; Simulations; Word of mouth

Indexed keywords

EID: 72249117000     PISSN: 1471678X     EISSN: 14716798     Source Type: Journal    
DOI: 10.1093/imaman/dpp003     Document Type: Article

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