메뉴 건너뛰기




Volumn 18, Issue 2, 2009, Pages 161-178

Multi-new product competition in duopoly: A differential game analysis

Author keywords

Competitive strategy; Differential games; Marketing

Indexed keywords


EID: 69549101602     PISSN: 10562176     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (9)

References (40)
  • 1
    • 0005278007 scopus 로고
    • Numerical Solution of Boundary Value Problems for Ordinary Differential Equations
    • Uri M. Ascher, Robert M.M. Mattheij, Robert D. Russell Numerical Solution of Boundary Value Problems for Ordinary Differential Equations, SIAM, 1995.
    • (1995) SIAM
    • Ascher, U.M.1    Matthell, R.M.M.2    Russell, R.D.3
  • 4
    • 69549141811 scopus 로고    scopus 로고
    • Dynamic Noncooperative Game Theory
    • Tamer Basar, Geert Jan Olsder Dynamic Noncooperative Game Theory, SIAM, 1998.
    • (1998) SIAM
    • Basar, T.1    Olsder, G.J.2
  • 5
    • 0007090304 scopus 로고
    • Optimization Advertising Expenditures in a Dyanmic Duopoly
    • July-Aug
    • Kenneth R. Deal, Optimization Advertising Expenditures in a Dyanmic Duopoly, Operations Research, Vol.27, No.4, July-Aug. 1979, pp. 682-692.
    • (1979) Operations Research , vol.27 , Issue.4 , pp. 682-692
    • Deal, K.R.1
  • 6
    • 0001449665 scopus 로고
    • A New Product Growth for Model Consumer Durables
    • Jan
    • Frank M. Bass, A New Product Growth For Model Consumer Durables, Management Science, Vol.15, No.5, Jan., 1969, pp. 215-227.
    • (1969) Management Science , vol.15 , Issue.5 , pp. 215-227
    • Bass, F.M.1
  • 7
    • 29144531156 scopus 로고    scopus 로고
    • Generic and Brand advertising Strategis in a Dynamics Duopoly
    • Fall
    • Frank M. Bass, Generic and Brand advertising Strategis in a Dynamics Duopoly, Marketing Science, Vol.24, No.4,Fall 2005, pp. 556-568.
    • (2005) Marketing Science , vol.24 , Issue.4 , pp. 556-568
    • Bass, F.M.1
  • 8
    • 69549141810 scopus 로고
    • The Theory and Application of Differential Games-Proceedings of the NATO advanced Study Institute held at the University of Warwick, Coverntry, England, 27 August-6 September
    • Leonard D. Berkovitz, Two Person Zero Sum Differential Games: An Overview, The Theory and Application of Differential Games-Proceedings of the NATO advanced Study Institute held at the University of Warwick, Coverntry, England, 27 August-6 September, 1974.
    • (1974) Two Person Zero Sum Differential Games: An Overview
    • Berkovitz, L.D.1
  • 9
    • 33646370999 scopus 로고    scopus 로고
    • A note on feedback sequential equilibria in a lanchester model with empirical application
    • May
    • Michele Breton, Ramla Jarrar, Georges Zaccour, A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application, Management Science, Vol.52, No.5, May 2006, pp. 804-811.
    • (2006) Management Science , vol.52 , Issue.5 , pp. 804-811
    • Breton, M.1    Jarrar, R.2    Zaccour, G.3
  • 11
    • 0004276057 scopus 로고
    • Theory of Optimal Control and Mathematical Programming
    • Michael D. Canon, Clifton D. Culum, Elijah Polak Theory of Optimal Control and Mathematical Programming, McGRAW-HILL, 1970.
    • (1970) Mcgraw-Hill
    • Canon, M.D.1    Culum, C.D.2    Polak, E.3
  • 13
    • 0001446291 scopus 로고
    • An empirical investigation of advertising strategies in a dynamic duopoly
    • Sep.
    • Pradeep K. Chintagunta, Naufel J. Vilcassim, An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly, Management Science, Vol.38. No.9, Sep. 1992, pp. 1230-1244.
    • (1992) Management Science , vol.38 , Issue.9 , pp. 1230-1244
    • Chintagunta, P.K.1    Vilcassim, N.J.2
  • 14
    • 43949175817 scopus 로고
    • International pollution control: Cooperative versus noncooperative strategies
    • Engelbert J. Dockner, Ngo Van Long, International Pollution Control: Cooperative versus Noncooperative Strategies, Journal of Environmental Economics and Management 24, 13-29, 1993.
    • (1993) Journal of Environmental Economics and Management , vol.24 , pp. 13-29
    • Dockner, E.J.1    Long, N.V.2
  • 16
    • 0001762741 scopus 로고
    • Empirical analysis of closed-loop duopoly advertising strategies
    • Dec
    • Gary M. Erickson, Empirical Analysis of Closed-loop Duopoly Advertising Strategies, Management Science, Vol.38, No.12, Dec 1992,pp.l732-1745.
    • (1992) Management Science , vol.38 , Issue.12
    • Erickson, G.M.1
  • 18
    • 0005194093 scopus 로고
    • Game-theory models in the allocation of advertising expenditures
    • Sep.-Oct.
    • Lawrence Friedman, Game-Theory Models in the Allocation of Advertising Expenditures, Operations Research, Vol.6, No.5, Sep.-Oct. 1958, pp.699-709.
    • (1958) Operations Research , vol.6 , Issue.5 , pp. 699-709
    • Friedman, L.1
  • 19
    • 0001315703 scopus 로고
    • Some industrial applications of military operations research methods
    • Apr.
    • George E. Kimball, Some Industrial Applications of Military Operations Research Methods, Operations Research, Vol.5, No.2. (Apr. 1957), pp. 201-204.
    • (1957) Operations Research , vol.5 , Issue.2 , pp. 201-204
    • Kimball, G.E.1
  • 20
    • 69549141811 scopus 로고    scopus 로고
    • Dynamic noncooperative game theory
    • P.C. Gilmore and R.E. Gomory, Dynamic Noncooperative Game Theory, SIAM.1998.
    • (1998) SIAM
    • Gilmore, P.C.1    Gomory, R.E.2
  • 21
    • 48249099567 scopus 로고
    • Mathematical Models in Marketing
    • Nov.-Dec.
    • Shiv K. Gupta, K. S. Krishnan, Mathematical Models in Marketing, Operations Research, Vol.15, No.6, Nov.-Dec. 1967, pp. 1040-1050.
    • (1967) Operations Research , vol.15 , Issue.6 , pp. 1040-1050
    • Gupta, S.K.1    Krishnan, K.S.2
  • 22
    • 69549154750 scopus 로고
    • Differential Equation Approach to Marketing
    • Nov.-Dec.
    • Shiv K. Gupta, K. S. Krishnan, Differential Equation Approach to Marketing, Operations Research, Vol.15, No.6, Nov.-Dec. 1967, pp. 1030-1039.
    • (1967) Operations Research , vol.15 , Issue.6 , pp. 1030-1039
    • Gupta, S.K.1    Krishnan, K.S.2
  • 24
  • 26
    • 0020823965 scopus 로고
    • Oligopoly models for optimal advertising when production costs obey a learning curve
    • Sep.
    • Jinn-Tsair Teng, Gerald L. Thompson Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve, Management Science, Vol.29, No.9, Sep. 1983, pp. 1087-1101.
    • (1983) Management Science , vol.29 , Issue.9 , pp. 1087-1101
    • Teng, J.-T.1    Thompson, G.L.2
  • 34
    • 0009909719 scopus 로고
    • Some thoughts about simple advertising models as differential games and the structure of coalitions
    • Y.C. Ho and S.k. Mitter(Eds.), Plenum, New York
    • Olsder, G.J., Some Thoughts About Simple Advertising Models as Differential Games and the Structure of Coalitions, in Y. C. Ho and S.k. Mitter(Eds.), Directions in Large Scale Systems, Plenum, New York, 1976, pp.187-205.
    • (1976) Directions in Large Scale Systems , pp. 187-205
    • Olsder, G.J.1
  • 35
    • 0004260006 scopus 로고
    • Academic Press,3 edition
    • Guillermo Owen, Game Theory, Academic Press,3 edition, 1995.
    • (1995) Game Theory
    • Owen, G.1
  • 37
    • 0001133266 scopus 로고
    • Dynamic optimal control models in advertising: A survey
    • Suresh P. Sethi, Dynamic Optimal Control Models in Advertising: A Survey, SIAM Review, Vol.19, No.4, Oct. 1977, pp. 685-725.
    • (1977) SIAM Review , vol.19 , Issue.4 , pp. 685-725
    • Sethi, S.P.1
  • 40
    • 0000010163 scopus 로고
    • An Operations-Research Study of Sales Response to Advertising
    • Jun.
    • M.L. Vidale, H.B. Wolfe An Operations-Research Study of Sales Response to Advertising, Operations Research, Vol.5, No.3, Jun. 1957, pp. 370-381
    • (1957) Operations Research , vol.5 , Issue.3 , pp. 370-381
    • Vidale, M.L.1    Wolfe, H.B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.