-
7
-
-
0036260799
-
Mapping consumers' mental models with ZMET
-
Christensen G.L., Olson J.C. Mapping consumers' mental models with ZMET. Psychology &Marketing 2002, 19(6):477-502.
-
(2002)
Psychology &Marketing
, vol.19
, Issue.6
, pp. 477-502
-
-
Christensen, G.L.1
Olson, J.C.2
-
8
-
-
0039772280
-
Customer-led and market-oriented: a matter of balance
-
Connor T. Customer-led and market-oriented: a matter of balance. Strategic Management Journal 1999, 20:1157-1163.
-
(1999)
Strategic Management Journal
, vol.20
, pp. 1157-1163
-
-
Connor, T.1
-
9
-
-
38249028323
-
Predevelopment activities determine new product success
-
Cooper R.G. Predevelopment activities determine new product success. Industrial Marketing Management 1988, 17:237-247.
-
(1988)
Industrial Marketing Management
, vol.17
, pp. 237-247
-
-
Cooper, R.G.1
-
11
-
-
0343651832
-
An investigation into the new product process: steps, deficiencies, and impact
-
Cooper R.G., Kleinschmidt E.J. An investigation into the new product process: steps, deficiencies, and impact. Journal of Product and Innovation Management 1986, 3(2):71-85.
-
(1986)
Journal of Product and Innovation Management
, vol.3
, Issue.2
, pp. 71-85
-
-
Cooper, R.G.1
Kleinschmidt, E.J.2
-
14
-
-
0002499503
-
Technological Innovation: Oversights and Foresights
-
Cambridge University Press, New York, R. Garud, P.R. Nayyar, Z.B. Shapira (Eds.)
-
Eliashberg J., Lilien G.L., Rao V.R. Technological Innovation: Oversights and Foresights. Minimizing technological oversights: a marketing research perspective 1997, 214-230. Cambridge University Press, New York. R. Garud, P.R. Nayyar, Z.B. Shapira (Eds.).
-
(1997)
Minimizing technological oversights: a marketing research perspective
, pp. 214-230
-
-
Eliashberg, J.1
Lilien, G.L.2
Rao, V.R.3
-
15
-
-
0003616356
-
-
T Press, Cambridge, MA
-
Finke R.A., World T.B., Smith S.M. Creative Cognition 1992, T Press, Cambridge, MA.
-
(1992)
Creative Cognition
-
-
Finke, R.A.1
World, T.B.2
Smith, S.M.3
-
17
-
-
34147122289
-
First we throw dust in the air, then we claim we can't see: navigating the creativity storm
-
Goldenberg J., Mazursky D. First we throw dust in the air, then we claim we can't see: navigating the creativity storm. Creativity and Innovation Management 2000, 9(2):131-143.
-
(2000)
Creativity and Innovation Management
, vol.9
, Issue.2
, pp. 131-143
-
-
Goldenberg, J.1
Mazursky, D.2
-
19
-
-
0004945670
-
The primacy of the idea itself as a predictor of new product success
-
Report No. 99-110
-
Goldenberg J., Lehmann D.R., Mazursky D. The primacy of the idea itself as a predictor of new product success. MSI working paper 1999, Report No. 99-110.
-
(1999)
MSI working paper
-
-
Goldenberg, J.1
Lehmann, D.R.2
Mazursky, D.3
-
20
-
-
0033126057
-
Toward identifying the inventive templates of new products: a channeled ideation approach
-
(May)
-
Goldenberg J., Mazursky D., Solomon S. Toward identifying the inventive templates of new products: a channeled ideation approach. Journal of Marketing Research 1999, 36:200-210. (May).
-
(1999)
Journal of Marketing Research
, vol.36
, pp. 200-210
-
-
Goldenberg, J.1
Mazursky, D.2
Solomon, S.3
-
21
-
-
0035239281
-
The idea itself and the circumstances of its emergence as predictors of new product success
-
Goldenberg J., Lehmann D.R., Mazursky D. The idea itself and the circumstances of its emergence as predictors of new product success. Management Science 2001, 47(1):69-84.
-
(2001)
Management Science
, vol.47
, Issue.1
, pp. 69-84
-
-
Goldenberg, J.1
Lehmann, D.R.2
Mazursky, D.3
-
23
-
-
0031271567
-
PDMA research on new product development practices: updating trends and benchmarking best practices
-
Griffin A. PDMA research on new product development practices: updating trends and benchmarking best practices. Journal of Product Innovation Management 1997, 14(6):429-458.
-
(1997)
Journal of Product Innovation Management
, vol.14
, Issue.6
, pp. 429-458
-
-
Griffin, A.1
-
25
-
-
0003146989
-
A means-end chain model based on consumer categorization processes
-
Gutman J. A means-end chain model based on consumer categorization processes. Journal of Marketing 1982, 46(Spring):60-72.
-
(1982)
Journal of Marketing
, vol.46
, Issue.SPRING
, pp. 60-72
-
-
Gutman, J.1
-
27
-
-
0035535554
-
Why some new products are more successful than others
-
Henard D.H., Szymanski D.M. Why some new products are more successful than others. Journal of Marketing Research 2001, 38(August):362-375.
-
(2001)
Journal of Marketing Research
, vol.38
, Issue.AUGUST
, pp. 362-375
-
-
Henard, D.H.1
Szymanski, D.M.2
-
28
-
-
0040045082
-
The effect of product design activities on commercial success levels of new industrial products
-
Hise R.T., O'neal L., Mcneal J.U., Parasuraman A. The effect of product design activities on commercial success levels of new industrial products. Journal of Product Innovation Management 1989, 6(1):43-50.
-
(1989)
Journal of Product Innovation Management
, vol.6
, Issue.1
, pp. 43-50
-
-
Hise, R.T.1
O'neal, L.2
Mcneal, J.U.3
Parasuraman, A.4
-
29
-
-
0004742123
-
Turning new product development into a continuous learning process
-
Hughes G.D., Chafin D.C. Turning new product development into a continuous learning process. Journal of Product Innovation Management 1996, 13(2):89-104.
-
(1996)
Journal of Product Innovation Management
, vol.13
, Issue.2
, pp. 89-104
-
-
Hughes, G.D.1
Chafin, D.C.2
-
30
-
-
0000575778
-
Measuring new product success: the difference that time perspective makes
-
Hultink E.J., Robben H.S.J. Measuring new product success: the difference that time perspective makes. Journal of Product Innovation Management 1995, 12(5):392-405.
-
(1995)
Journal of Product Innovation Management
, vol.12
, Issue.5
, pp. 392-405
-
-
Hultink, E.J.1
Robben, H.S.J.2
-
31
-
-
0001612298
-
Research for product positioning and design decisions: an integrative review
-
Kaul A., Rao V.R. Research for product positioning and design decisions: an integrative review. International Journal of Research in Marketing 1995, 12:293-320.
-
(1995)
International Journal of Research in Marketing
, vol.12
, pp. 293-320
-
-
Kaul, A.1
Rao, V.R.2
-
34
-
-
0035239259
-
Product development decisions: a review of the literature
-
Krishnan V., Ulrich K.T. Product development decisions: a review of the literature. Management Science 2001, 47(1):1-21.
-
(2001)
Management Science
, vol.47
, Issue.1
, pp. 1-21
-
-
Krishnan, V.1
Ulrich, K.T.2
-
35
-
-
0031265426
-
Spark innovation through empathic design
-
December
-
Leonard D., Rayport J.F. Spark innovation through empathic design. Harvard Business Review December 1997, 102-113.
-
(1997)
Harvard Business Review
, pp. 102-113
-
-
Leonard, D.1
Rayport, J.F.2
-
36
-
-
0036697813
-
Performance assessment of the lead user idea-generation process for new product development
-
Lilien G.L., Morrison P.D., Searls K., Sonnack M., Von Hippel E. Performance assessment of the lead user idea-generation process for new product development. Management Science 2002, 48(8):1042-1059.
-
(2002)
Management Science
, vol.48
, Issue.8
, pp. 1042-1059
-
-
Lilien, G.L.1
Morrison, P.D.2
Searls, K.3
Sonnack, M.4
Von Hippel, E.5
-
37
-
-
0032360150
-
From embedded knowledge to embodied knowledge: new product development as knowledge management
-
Madhavan R., Grover R. From embedded knowledge to embodied knowledge: new product development as knowledge management. Journal of Marketing 1998, 62(October):1-12.
-
(1998)
Journal of Marketing
, vol.62
, Issue.OCTOBER
, pp. 1-12
-
-
Madhavan, R.1
Grover, R.2
-
38
-
-
0000386059
-
New product models: practice shortcomings and desired improvements
-
Mahajan V., Wind J. New product models: practice shortcomings and desired improvements. Journal of Product Innovation Management 1992, 9(2):128-139.
-
(1992)
Journal of Product Innovation Management
, vol.9
, Issue.2
, pp. 128-139
-
-
Mahajan, V.1
Wind, J.2
-
39
-
-
0033728864
-
From experience: harnessing tacit knowledge to achieve break-through innovation
-
Mascitelli R. From experience: harnessing tacit knowledge to achieve break-through innovation. Journal of Product Innovation Management 2000, 17(3):179-193.
-
(2000)
Journal of Product Innovation Management
, vol.17
, Issue.3
, pp. 179-193
-
-
Mascitelli, R.1
-
41
-
-
8644272884
-
The PDMA Toolbook for New Product Development
-
John Wiley &Sons, New York, P. Belliveau, A. Griffin, S. Somermeyer (Eds.)
-
Miller C., Swaddling D.C. The PDMA Toolbook for New Product Development. Focusing NPD research on customer-perceived value 2002, 87-114. John Wiley &Sons, New York. P. Belliveau, A. Griffin, S. Somermeyer (Eds.).
-
(2002)
Focusing NPD research on customer-perceived value
, pp. 87-114
-
-
Miller, C.1
Swaddling, D.C.2
-
42
-
-
0030283027
-
Context and antecedents of information utility at the R&/marketing interface
-
Moenaert R.K., Souder W.E. Context and antecedents of information utility at the R&/marketing interface. Marketing Science 1996, 42(11):1592-1610.
-
(1996)
Marketing Science
, vol.42
, Issue.11
, pp. 1592-1610
-
-
Moenaert, R.K.1
Souder, W.E.2
-
44
-
-
84902425593
-
Research in Marketing Vol. 5
-
JAI Press, Greenwich, CT, J.N. Sheth (Ed.)
-
Myers J.H., Shocker A.D. Research in Marketing Vol. 5. The nature of product-related attributes 1981, 211-236. JAI Press, Greenwich, CT. J.N. Sheth (Ed.).
-
(1981)
The nature of product-related attributes
, pp. 211-236
-
-
Myers, J.H.1
Shocker, A.D.2
-
45
-
-
0002576092
-
The positive effect of a market orientation on business profitability - a balanced replication
-
Narver J.C., Slater S.F. The positive effect of a market orientation on business profitability - a balanced replication. Journal of Business Research 2000, 48(1):69-73.
-
(2000)
Journal of Business Research
, vol.48
, Issue.1
, pp. 69-73
-
-
Narver, J.C.1
Slater, S.F.2
-
47
-
-
0034147388
-
Determinants of the adoption of new product development tools by industrial firms
-
Nijssen E.J., Frambach R.T. Determinants of the adoption of new product development tools by industrial firms. Industrial Marketing Management 2000, 29:121-131.
-
(2000)
Industrial Marketing Management
, vol.29
, pp. 121-131
-
-
Nijssen, E.J.1
Frambach, R.T.2
-
48
-
-
84888100708
-
Awareness, use and effectiveness of models and methods for new product development
-
Nijssen E.J., Lieshout K.F.M. Awareness, use and effectiveness of models and methods for new product development. European Journal of Marketing 1995, 29(10):27-44.
-
(1995)
European Journal of Marketing
, vol.29
, Issue.10
, pp. 27-44
-
-
Nijssen, E.J.1
Lieshout, K.F.M.2
-
50
-
-
0031227465
-
Customer delight: foundations, findings and managerial insight
-
Oliver R.L., Rust R.T., Varki S. Customer delight: foundations, findings and managerial insight. Journal of Retailing 1997, 73(3):311-335.
-
(1997)
Journal of Retailing
, vol.73
, Issue.3
, pp. 311-335
-
-
Oliver, R.L.1
Rust, R.T.2
Varki, S.3
-
51
-
-
0032777141
-
A survey of new product evaluation models
-
Ozer M. A survey of new product evaluation models. Journal of Product Innovation Management 1999, 16(1):77-94.
-
(1999)
Journal of Product Innovation Management
, vol.16
, Issue.1
, pp. 77-94
-
-
Ozer, M.1
-
52
-
-
0002035168
-
New product development from past research to future applications
-
Poolton J., Barclay I. New product development from past research to future applications. Industrial Marketing Management 1998, 27:197-212.
-
(1998)
Industrial Marketing Management
, vol.27
, pp. 197-212
-
-
Poolton, J.1
Barclay, I.2
-
54
-
-
2642523036
-
The fuzzy front end of new product development for discontinous innovations: a theoretical model
-
Reid S.E., De Brentani U. The fuzzy front end of new product development for discontinous innovations: a theoretical model. Journal of Product Innovation Management 2004, 21:170-184.
-
(2004)
Journal of Product Innovation Management
, vol.21
, pp. 170-184
-
-
Reid, S.E.1
De Brentani, U.2
-
55
-
-
0000622886
-
Generating and screening new product ideas
-
Rochford L. Generating and screening new product ideas. Industrial Marketing Management 1991, 20:287-296.
-
(1991)
Industrial Marketing Management
, vol.20
, pp. 287-296
-
-
Rochford, L.1
-
58
-
-
0011076958
-
From experience. Faster new product development
-
Rosenau M.D. From experience. Faster new product development. Journal of Product Innovation Management 1988, 5(2):150-153.
-
(1988)
Journal of Product Innovation Management
, vol.5
, Issue.2
, pp. 150-153
-
-
Rosenau, M.D.1
-
59
-
-
0000641892
-
Multiattribute approaches for product concept evaluation and generation: a critical review
-
Shocker A.D., Srinivasan V. Multiattribute approaches for product concept evaluation and generation: a critical review. Journal of Marketing Research 1979, 16(May):159-180.
-
(1979)
Journal of Marketing Research
, vol.16
, Issue.MAY
, pp. 159-180
-
-
Shocker, A.D.1
Srinivasan, V.2
-
60
-
-
0000837771
-
Customer-led and market-oriented: let's not confuse the two
-
Slater S.F., Narver J.C. Customer-led and market-oriented: let's not confuse the two. Strategic Management Journal 1998, 19(10):1001-1006.
-
(1998)
Strategic Management Journal
, vol.19
, Issue.10
, pp. 1001-1006
-
-
Slater, S.F.1
Narver, J.C.2
-
61
-
-
0000823045
-
Market-oriented is more than being customer-led
-
Slater S.F., Narver J.C. Market-oriented is more than being customer-led. Strategic Management Journal 1999, 20(12):1165-1168.
-
(1999)
Strategic Management Journal
, vol.20
, Issue.12
, pp. 1165-1168
-
-
Slater, S.F.1
Narver, J.C.2
-
63
-
-
0033211265
-
Types of new product performance: evidence from the consumer financial services sector
-
Storey C., Easingwood C. Types of new product performance: evidence from the consumer financial services sector. Journal of Business Research 1999, 46(2):193-203.
-
(1999)
Journal of Business Research
, vol.46
, Issue.2
, pp. 193-203
-
-
Storey, C.1
Easingwood, C.2
-
65
-
-
0042365893
-
Turn customer input into innovation
-
January
-
Ulwick A.W. Turn customer input into innovation. Havard Business Review January 2002, 92-97.
-
(2002)
Havard Business Review
, pp. 92-97
-
-
Ulwick, A.W.1
-
66
-
-
0036489695
-
Consumer-oriented functional food development: how well do functional disciplines reflect the 'voice of the consumer'?
-
Van Kleef E., Van Trijp H.C.M., Luning P., Jongen W. Consumer-oriented functional food development: how well do functional disciplines reflect the 'voice of the consumer'?. Trends in Food Science &Technology 2002, 13:93-101.
-
(2002)
Trends in Food Science &Technology
, vol.13
, pp. 93-101
-
-
Van Kleef, E.1
Van Trijp, H.C.M.2
Luning, P.3
Jongen, W.4
-
67
-
-
12144259820
-
Consumer research in the early stages of new product development: a critical review of method and techniques
-
Van Kleef E., Van Trijp H.C.M., Luning P. Consumer research in the early stages of new product development: a critical review of method and techniques. Food Quality and Preference 2005, 16(3):181-201.
-
(2005)
Food Quality and Preference
, vol.16
, Issue.3
, pp. 181-201
-
-
Van Kleef, E.1
Van Trijp, H.C.M.2
Luning, P.3
-
70
-
-
0022756457
-
Lead users: a source of novel product concepts
-
Von Hippel E. Lead users: a source of novel product concepts. Management Science 1986, 32(7):791-805.
-
(1986)
Management Science
, vol.32
, Issue.7
, pp. 791-805
-
-
Von Hippel, E.1
-
71
-
-
0036650418
-
Shifting innovation to users via toolkits
-
Von Hippel E., Katz R. Shifting innovation to users via toolkits. Management Science 2002, 48(7):821-833.
-
(2002)
Management Science
, vol.48
, Issue.7
, pp. 821-833
-
-
Von Hippel, E.1
Katz, R.2
-
72
-
-
85107998860
-
Issues and opportunities in new product development: an introduction to a special issue
-
Wind J., Mahajan V. Issues and opportunities in new product development: an introduction to a special issue. Journal of Marketing Research 1997, 34(February):1-12.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.FEBRUARY
, pp. 1-12
-
-
Wind, J.1
Mahajan, V.2
|