The effectiveness of electronic word of mouth on consumers' perceptions of adopting products/services: A literature review

WEBIST 2014 - Proceedings of the 10th International Conference on Web Information Systems and Technologies

Volumn 1, Issue , 2014, Pages 324-331

  Montazemi, Ali Reza ^a   Saremi, Hamed Qahri ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

Adoption process; Electronic word of mouth; EWOM; Grounded theory; Perception; Review; Self service technology; Social communication framework; SST

Indexed keywords

INFORMATION SYSTEMS; REVIEWS; SENSORY PERCEPTION;

ADOPTION PROCESS; ELECTRONIC WORD OF MOUTHS; EWOM; GROUNDED THEORY; SOCIAL COMMUNICATIONS;

INFORMATION USE;

EID: 84902360805     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.5220/0004850603240331     Document Type: Article

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