Adolescents' Assessments of Advertisements for Unhealthy Food: An Example of Warning Labels for Soft Drinks

Journal of Consumer Policy

Volumn 37, Issue 2, 2014, Pages 279-299

  Effertz, Tobias ^a   Franke, Marie Kristin ^a   Teichert, Thorsten ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Health warnings; Marketing to children; Understanding of advertising

Indexed keywords

EID: 84901987676     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-013-9248-7     Document Type: Article

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