An exploratory study of anglo-american consumer animosity toward the use of the Spanish language

Journal of Marketing Theory and Practice

Volumn 22, Issue 3, 2014, Pages 315-324

  Little, Joseph P ^a   Singh, Nitish ^b  

^a GRAND VALLEY STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901984524     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679220306     Document Type: Article

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