The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames-the Role of Media Context and Presence

Journal of Consumer Policy

Volumn 37, Issue 2, 2014, Pages 257-277

  Waiguny, Martin K J ^a   Nelson, Michelle R ^b   Terlutter, Ralf ^c  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

Advergames; Advertising literacy; Persuasion Knowledge; Presence

Indexed keywords

EID: 84901984033     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-013-9227-z     Document Type: Article

References (66)

1. Ahn, D. (2008). The interpretation of the messages in an advergame: The effects on brand personality perception. Paper presented at the Annual meeting of the Association for Education in Journalism and Mass Communication, Chicago. http://www. allacademic. com/meta/p272095_index. htm.
2. Ambler, T. (2008). Whose minds are messed up? International Journal of Advertising, 27(5), 885-895.
3. An, S., & Park, E. H. (2011). Do kids understand that advergames are advertising? Paper presented at the Annual Conference of the American Academy of Advertising, Mesa.
4. An, S., & Stern, S. (2011). Mitigating the effects of advergames on children. Journal of Advertising, 40(1), 43-56.
5. Barnard, N. R., & Ehrenberg, A. S. C. (1990). Robust measures of consumer brand beliefs. Journal of Marketing Research, 27(4), 477-484.
6. Bijmolt, T. A., Claassen, W., & Brus, B. (1998). Children's understanding of TV advertising: Effects of age, gender, and parental influence. Journal of Consumer Policy, 21(2), 171-194.
7. Boush, D. M., Friestad, M., & Rose, G. M. (1994). Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of Consumer Research, 21(1), 165-175.
8. Boush, D. M., Friestad, M., & Wright, P. (2009). Deception in the marketplace: The psychology of deceptive persuasion and consumer self protection. New York: Routledge.
9. Bryman, A. (2008). Social research methods (Vol. 3). Oxford: Oxford University Press.
10. Dias, M., & Agante, L. (2011). Can advergames boost children's healthier eating habits? A comparison between healthy and non-healthy food. Journal of Consumer Behaviour, 10(3), 152-160.
11. Eagle, L. (2007). Commercial media literacy: What does it do, to whom-and does it matter? Journal of Advertising, 36(2), 101-110.
12. Evans, N., & Hoy, M. (2011). Got game? An investigation of parents' understanding of and attitudes toward advertising. Presented at the meeting of the Annual Conference of the American Academy of Advertising, Mesa.
13. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1-31.
14. Friestad, M., & Wright, P. (1999). Everyday persuasion knowledge. Psychology and Marketing, 16(2), 185-194.
15. Füg, O. C. (2008). Save the children: The protection of minors in the information society and the audiovisual media services directive. Journal of Consumer Policy, 31(1), 45-61.
16. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701-721.
17. Grimes, S. M. (2008). Kids' ad play: Regulating children's advergames in the converging media context. International Journal of Communications Law & Policy, Winter, 2008(12), 161-178.
18. Grodal, T. (2000). Video games and the pleasures of control. In D. Zillmann & P. Vorderer (Eds.), Media entertainment: The psychology of its appeal (pp. 197-213). Mahwah: Lawrence Erlbaum.
19. Grossman, S. (2005). Grand Theft Oreo: The constitutionality of advergame regulation. The Yale Law Journal, 115, 227-236.
20. Hayes, A. F. (2005). Statistical methods for communication science, Vol 1. Mahwah: Lawrence Erlbaum.
21. Novak, T. P., Hoffman, D. L., & Yung, Y. F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22-42.
22. Hobbs, R. (2004). Does media literacy work? An empirical study of learning how to analyze advertisements. Advertising & Society Review, 5(4), 1-28.
23. Hudson, S., & Hudson, D. (2006). Branded entertainment: A new advertising technique or product placement in disguise? Journal of Marketing Management, 22(5/6), 489-504.
24. Institute of Medicine of the National Academies. (2006). Food marketing to children and youth: Threat or opportunity. Washington: The National Academies Press.
25. John, D. R. (1999). Through the eyes of a child. Children's knowledge and understanding of advertising. In M. C. Macklin, & L. Carlson (Eds.), Advertising to children. Concepts and controversies (pp. 3-26). Thousand Oaks: Sage.
26. John, D. R. (2002). Consumer socialization of children: A retrospective look at twenty-five years of research. In F. Hansen (Ed.), Children-Consumption, advertising and media (pp. 25-89). Copenhagen: Copenhagen Business School Press.
27. John, D. R. (2008). Stages of consumer socialization: The development of consumer knowledge, skills, and values from childhood to adolescence. In C. P. Haugtvedt, P. M. Herr, & F. Kardes (Eds.), Handbook of consumer psychology (pp. 221-246). New York: Lawrence Erlbaum.
28. Katz, H. (2012). The media handbook: A complete guide to advertising media selection, planning, research, and buying. New York: Routledge.
29. Kim, T., & Biocca, F. (1997). Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion. Journal of Computer-Mediated Communication, 3(2), o. S.
30. Kretchmer, S. B. (2004). Advertainment: The evolution of product placement as a mass media marketing strategy. Journal of Promotion Management, 10(1/2), 37-54.
31. Kunkel, D. (2001). Children and television advertising. In D. G. Singer & J. R. Singer (Eds.), Handbook of children and the media (pp. 375-394). Thousand Oaks: Sage.
32. Kunkel, D. (2010). Commentary: Mismeasurement of children's understanding of the persuasive intent of advertising. Journal of Children and Media, 4(1), 109-117.
33. Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46-70.
34. Lang, A. (2006). Using the limited capacity model of motivated mediated message processing to design effective cancer communication messages. Journal of Communication, 56, S57-S80.
35. Lang, A. (2009). The limited capacity model of motivated mediated message processing. In R. L. Nabi & M. B. Oliver (Eds.), The SAGE handbook of media processes and effects (pp. 193-204). Los Angeles: Sage.
36. Lee, M., Yoonhyeung, C., Quilliam, E. T., & Cole, R. T. (2009). Playing with food: Content analysis of food advergames. Journal of Consumer Affairs, 43, 129-154.
37. Lee, M., & Youn, S. (2008). Leading national advertisers' uses of advergames. Journal of Current Issues and Research in Advertising, 30(2), 1-13.
38. Lee, M., & Faber, R. J. (2007). Effects of product placement in on-line games on brand memory. Journal of Advertising, 36(4), 75-90.
39. Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2), o. S.
40. McNeal, J. U. (1992). Kids as customers: A handbook of marketing to children. New York: Lexington.
41. Mallinckrodt, V., & Mizerski, D. (2007). The effects of playing an advergame on young children's perceptions, preferences, and requests. Journal of Advertising, 36(2), 87-100.
42. Minsky, M. (1980). Telepresence. Omni, 2(June), 45-51.
43. Moore, E. S. (2004). Children and the changing world of advertising. Journal of Business Ethics, 52(2), 161-167.
44. Moore, E. S., & Rideout, V. J. (2007). The online marketing of food to children: Is it just fun and games? Journal of Public Policy and Marketing, 26(2), 202-220.
45. Moses, L. J., & Baldwin, D. A. (2005). What can the study of cognitive development reveal about children's ability to appreciate and cope with advertising? Journal of Public Policy and Marketing, 24(2), 186-201.
46. Nairn, A., & Fine, C. (2008). Who's messing with my mind? The implications of dual-process models for the ethics of advertising to children. International Journal of Advertising, 27(3), 447-470.
47. Nakatsu, R., Rauterberg, M., & Vorderer, P. (2005). A New framework for entertainment computing: From passive to active experience. In F. Kishino, Y. Kitamura, H. Kato, & N. Nagata (Eds.), Entertainment Computing-ICEC 2005 (pp. 1-12).
48. Nelson, M. R., & Waiguny, M. K. J. (2012). Psychological processing of in-game advertising and advergaming: Branded entertainment or entertaining persuasion. In L. J. Shrum (Ed.), Psychology of entertainment media: Blurring the lines between Entertainment and persuasion (pp. 93-146). New York: Routledge.
49. Nelson, M. R., Yaros, R. A., & Keum, H. (2006). Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game. Journal of Advertising, 35(4), 87-99.
50. Quilliam, E. T., Lee, M., Cole, R. T., & Kim, M. (2011). The impetus for (and limited power of) business self-regulation: The example of advergames. Journal of Consumer Affairs, 45(2), 224-247.
51. Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354.
52. Santos, E., Gonzalo, R., & Gisbert, F. (2007). Advergames: Overview. International Journal Information Technologies and Knowledge, 1, 203-208.
53. Shoham, A., & Dalakas, V. (2006). How our adolescent children influence us as parents to yield to their purchase requests. Journal of Consumer Marketing, 23(6), 344-350.
54. Staiano, A. E., & Calvert, S. L. (2012). Digital gaming and pediatric obesity: At the intersection of science and social policy. Social Issues and Policy Review, 6(1), 54-81.
55. Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: Analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3), 95-112.
56. Thomson, D. M. (2010). Marshmallow power and frooty treasures: Disciplining the child consumer through online cereal advergaming. Critical Studies in Media Communication (August), 1-17.
57. Tinson, J. (2009). Conducting research with children and adolescents: Design, methods and empirical cases. London: Goodfellow.
58. van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794.
59. van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing, 26(1), 33-42.
60. Valkenburg, P. M., & Cantor, J. (2001). The development of a child into a consumer. Journal of Applied Developmental Psychology, 22(1), 61-72.
61. Waiguny, M. K. J., & Terlutter, R. (2011). Differences in children's processing of advergames and TV commercials. In S. Okazaki (Ed.), Advances in advertising research, Vol 2 (Vol. 2, pp. 35-51). Wiesbaden: Gabler.
62. Waiguny, M. K. J., Nelson, M. R., & Terlutter, R. (2012). Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications, 18(1), 69-89.
63. Waiguny, M. K. J.; Nelson, M. R. & B. Marko (2013), How advergame content influences explicit and implicit brand attitudes: When violence spills over. Journal of Advertising, 42, 155-169.
64. Wei, M. L., Fischer, E., & Main, K. J. (2008). An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing. Journal of Public Policy and Marketing, 27(1), 34-44.
65. Wollslager, M. E. (2009). Children's awareness of online advertising on neopets: The effect of media literacy training on recall. SIMILE, 9(2), 31-53.
66. Youn, S., & Lee, M. (2005). Advergame playing motivations and effectiveness. In M. R. Stafford & R. J. Faber (Eds.), Advertising, promotion and new media (pp. 320-347). Armonk: M. E. Sharpe.