How our adolescent children influence us as parents to yield to their purchase requests

Journal of Consumer Marketing

Volumn 23, Issue 6, 2006, Pages 344-350

  Shoham, Aviv ^a   Dalakas, Vassilis ^b  

^a UNIVERSITY OF HAIFA   (Israel)

^b NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Adolescents; Children (age groups); Consumer behaviour; Influence; Israel

Indexed keywords

EID: 33749398159     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610701887     Document Type: Article

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