It's easy being green: The effects of argument and imagery on consumer responses to green product packaging

Environmental Communication

Volumn 6, Issue 4, 2012, Pages 441-458

  Spack, Justine A ^a   Board, Virginia E ^b   Crighton, Lindsay M ^c   Kostka, Phillip M ^d   Ivory, James D ^e  

^a National Analysts Worldwide   (United States)

^b Lynchburg News and Advance ^*  (United States)

^c Department of Science and Mathematics   (United States)

^d GEORGIA STATE UNIVERSITY   (United States)

^e VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Advertising Modality; Argument Strength; Environmental Advertising; Green Advertising; Green Seal; Product Packaging

Indexed keywords

EID: 84871282949     PISSN: 17524032     EISSN: 17524040     Source Type: Journal    
DOI: 10.1080/17524032.2012.706231     Document Type: Article

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