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Volumn 9, Issue 3, 2010, Pages 173-184

Feeling good and doing good for the environment: The use of emotional appeals in pro- environmental public service announcements

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EID: 77956761607     PISSN: 1533015X     EISSN: 15330389     Source Type: Journal    
DOI: 10.1080/1533015X.2010.510025     Document Type: Article
Times cited : (25)

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