How childhood advertising exposure can create biased product evaluations that persist into adulthood

Journal of Consumer Research

Volumn 41, Issue 1, 2014, Pages 119-134

  Connell, Paul M ^a   Brucks, Merrie ^b   Nielsen, Jesper H ^b  

^a STONY BROOK UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901201629     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/675218     Document Type: Article

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