Perceived fairness of price differences across channels: The moderating role of price frame and norm perceptions

Journal of Marketing Theory and Practice

Volumn 17, Issue 1, 2009, Pages 37-48

  Choi, Sunmee ^a   Mattila, Anna ^b  

^a Department of Innovation and Entrepreneurial Marketing   (South Korea)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649516973     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170103     Document Type: Article

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