Clustering attitudes and behaviours of Italian wine consumers

Quality - Access to Success

Volumn 15, Issue SUPPL.1, 2014, Pages 54-61

  Di Vita, Giuseppe ^a   Chinnici, Gaetano ^a   D'Amico, Mario ^a  

^a UNIVERSITY OF CATANIA   (Italy)

Author keywords

Cluster analysis; Consumer behaviour; Italian wine drinkers; Market segmentation; Wine consumption

Indexed keywords

EID: 84897846120     PISSN: 15822559     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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