When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation

Journal of Consumer Research

Volumn 40, Issue 6, 2014, Pages 1039-1062

  Russell, Cristel Antonia ^a   Schau, Hope Jensen ^b  

^a AMERICAN UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84897732215     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/673959     Document Type: Article

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