Kill a Brand, Keep a Customer

Harvard Business Review

Volumn 81, Issue 12, 2003, Pages

  Kumar, Nirmalya ^a,b,c  

^a IMD   (Switzerland)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c Aditya V Birla India Centre   (India)

Author keywords

[No Author keywords available]

Indexed keywords

ACCOUNTING; ARTICLE; COMMERCIAL PHENOMENA; CONSUMER; ECONOMICS; HOSPITAL MANAGEMENT; HUMAN; ORGANIZATION; UNITED STATES;

COMMERCE; CONSUMER SATISFACTION; DECISION MAKING, ORGANIZATIONAL; FINANCIAL AUDIT; HUMANS; ORGANIZATIONAL OBJECTIVES; PRODUCT LINE MANAGEMENT; UNITED STATES;

EID: 1342269763     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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