Social media marketing in the wellness industry

TQM Journal

Volumn 26, Issue 3, 2014, Pages 253-260

  Lagrosen, Stefan Olof ^a   Grundén, Kerstin ^b  

^a LINNAEUS UNIVERSITY   (Sweden)

^b UNIVERSITY WEST   (Sweden)

Author keywords

Marketing communication; Service dominant logic of marketing; Service quality; Social media; Spa hotels; Wellness

Indexed keywords

COMMERCE; HOTELS; INDUSTRY; MARKETING; QUALITY OF SERVICE;

MARKETING COMMUNICATIONS; SERVICE QUALITY; SERVICE-DOMINANT LOGIC; SOCIAL MEDIA; SPA-HOTELS; WELLNESS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84897405023     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/TQM-12-2013-0129     Document Type: Article

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