Social media marketing as an entrepreneurial learning process

International Journal of Technology Marketing

Volumn 6, Issue 4, 2011, Pages 331-340

  Lagrosen, Stefan ^a   Josefsson, Pernilla ^a  

^a UNIVERSITY WEST   (Sweden)

Author keywords

Entrepreneurial learning; Entrepreneurship; Grounded theory; Marketing communication; Microblogging; Organisational learning; Relationship marketing; Social media; Social networking; Systems thinking

Indexed keywords

EID: 84893529728     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2011.045912     Document Type: Article

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