Optimal ways for companies to use Facebook as a marketing channel

Journal of Information, Communication and Ethics in Society

Volumn 11, Issue 2, 2013, Pages 112-126

  Hansson, Linnea ^a   Wrangmo, Anton ^a   Søilen, Klaus Solberg ^a  

^a HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Business ethics; e Business; Ethics; Facebook; Internet; Internet ethics; Marketing; Networking; Social media; Social networking; Sweden

Indexed keywords

EID: 84878890541     PISSN: 1477996X     EISSN: 17588871     Source Type: Journal    
DOI: 10.1108/JICES-12-2012-0024     Document Type: Article

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