Branding Atrocity: Narrating Dark Sides and Managing Organizational Image

Organization Studies

Volumn 35, Issue 2, 2014, Pages 209-231

  Muhr, Sara Louise ^a   Rehn, Alf ^b  

^a Copenhagen Business School ^*  (Denmark)

^b ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

atrocity; branding; image management; narratives; organizational texts

Indexed keywords

EID: 84894071621     PISSN: 01708406     EISSN: 17413044     Source Type: Journal    
DOI: 10.1177/0170840613511925     Document Type: Article

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