Marketing strategies and the search for virtue: A case analysis of the Body Shop, International

Journal of Business Ethics

Volumn 20, Issue 3, 1999, Pages 249-263

  Hartman, Cathy L ^a   Beck Dudley, Caryn L ^a  

^a UTAH STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033164867     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1006057807115     Document Type: Article

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