Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?

Marketing Science

Volumn 27, Issue 2, 2008, Pages 205-224

  Vosgerau, Joachim ^a   Ross Jr , William T ^a,b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Channels of distribution; Key informant approach; Measurement; Organizational research; Services marketing

Indexed keywords

EID: 60849088239     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0284     Document Type: Article

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