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Volumn 9, Issue 2, 2014, Pages 116-132

Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility

Author keywords

Attitude toward smoking; Attitude toward the ad; Inverted U curve; Message repetition; Source credibility

Indexed keywords


EID: 84893782924     PISSN: 15534510     EISSN: 15534529     Source Type: Journal    
DOI: 10.1080/15534510.2013.790839     Document Type: Article
Times cited : (27)

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