Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 102-113

  Press, Melea ^a   Arnould, Eric J ^a  

^a UNIVERSITY OF WYOMING   (United States)

Author keywords

Electricity; Energy; Market systems; Sustainability; Tragedy of the commons

Indexed keywords

EID: 70349196658     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.102     Document Type: Review

References (92)

1. American Wind Energy Association (2008), The Economics of Small Wind. Washington, DC: American Wind Energy Association, (accessed January 30, 2009), [available at http://www.awea.org/smallwind/toolbox2/TOOLS/factsheet-econornics. pdf].
2. Arnould, Eric J. (1990), "Changing the Terms of Rural Development: Collaborative Research in Cultural Ecology in the Sahel", Human Organization, 49 (4), 339-54.
3. -.. Linda L. Price, and Patrick Tierney (1998), "Communicative Staging of the Wilderness Servicescape", Service Industries Journal, 18 (3), 90-115.
4. -.and Craig J. Thompson (2005), "Consumer Culture Theory: Twenty Years of Research", Journal of Consumer Research, 31 (March), 868-83.
5. Bagozzi, Richard P. and Utpal M. Dholakia (2006), "Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities", International Journal of Research in Marketing, 23 (July), 45-61.
6. Baltimore Gas and Electric Company (2009), "Smart Energy Pricing", (accessed August 27, 2008), [available at http://www.bge.com/ portal/site/bge/menuitem.c0e9417dc04afc23b4933312376 166a0/].
7. Barbier, Edward B. (1987), "The Concept of Sustainable Economic Development", Environmental Conservation, 14 (Summer), 101-110.
8. Beck, Ulrich (1992), Risk Society: Towards a New Modernity. London: Sage Publications.
9. Bird, Lori, Rolf Wiistenhagen, and J. Aabakken (2002), "A Review of International Green Power Markets: Recent Expert-4 ence, Trends, and Market Drivers", Renewable & Sustainable Energy Reviews, 6 (December), 513-37.
10. Bonini, Sheila M. J., Greg Hintz, and Lenny T. Mendoca (2008), "Addressing Consumer Concerns About Climate Change", the Mc Kinsey Quarterly, (accessed August 12, 2008), [available at http://www. mckinseyquarterly.com/PDFDownload.aspx7L2-21&L3=37&ar=2115].
11. Brown, Marilyn A. (2001), "Market Failures and Barriers as a Basis for Clean Energy Policies", Energy Policy, 29 (November), 1197-1207.
12. Chaterjee, Subimal and Timothy B. Heath (1996), "Conflict and Loss Aversion in Multiattribute Choice: The Effects of Tradeoff Size and Reference Dependence on Decision Difficulty", Organizational Behavior and Human Decision Processes, 67 (June), 144-55.
13. Choice (2008), "Computers' Energy Costs", (May), (accessed September 5, 2008), [available at http://www.choice.com.au/viewArticle.aspx?id= 106346&catld=100245&tid=100008&p=4&title= Computers%27+energy+costs].
14. Coddington, Kipp (2007), "What Are the Risks? Risk, Liability and Carbon Trading", paper presented at Finding the Balance: Governors Conference on Energy and Climate, Jackson, WY (October 8-10, 2007).
15. Database of State Incentives for Renewables & Efficiency (2007), "Rules, Regulations, and Policies", (accessed September 27, 2008), [available at http://www.dsireusa.org/glossary/glossary.cfm?EE=0&RE= l&CurrentPageID=8#net].
16. De Graaf, John, David Wann, Thomas H. Naylor, and Redefining Progress (2001), Affluenza: The All Consuming Epidemic. San Francisco: Berrett-Koehler.
17. Dhar, Ravi and Stephen J. Sherman (1996), "The Effect of Common and Unique Features in Consumer Choice", Journal of Consumer Research, 23 (December), 193-203.
18. Dorshimer, Karl R. (1996), "Siting Major Projects & the NIMBY Phenomenon: The Decker Energy Project in Charlotte, Michigan", Economic Development Review, 14 (Winter), 60-63.
19. Energy Information Administration (2008), Renewable Energy Consumption and Electricity Preliminary 2007 Statistics. Washington, DC: Energy Information Administration, Office of Coal, Nuclear, Electric and Alternate Fuels, U. S. Department of Energy.
20. -. (2009), "Electric Power Industry Overview: Electric Power Transactions & the Interconnected Networks", (accessed September 23, 2008), [available at http://www.eia.doe.gov/cneaf/electricity/page/prim2/toc2. html#netw].
21. Epp, Amber M. and Linda L. Price (2008), "Family Identity: A Framework of Identity Interplay in Consumption Practices", Journal of Consumer Research, 35 (June), 50-70.
22. Epstein, Marc J. (2008), Making Sustainability Work: Best Practices in Managing and Measuring Corporate, Social, Environmental and Economic Impacts. San Francisco: Berrett-Koehler.
23. Farley, Joshua and Herman Daly (2006), "Natural Capital: The Limiting Factor: A Reply to Aronson, Blignaut, Milton and Clewell", Ecological Engineering, 28 (November), 6-10.
24. Fisk, George (1973), "Criteria for a Theory of Responsible Consumption", Journal of Marketing, 37 (April), 24-31.
25. Friedman Thomas L. (2008), "Imbalances of Power", the New York Times, (May 21), (accessed January 30, 2009) [available at http://www.nytimes. com/2008/05/21/opinion/21friedman.html].
26. Ghazi Polly and Judy Jones (1997), Downshifting: The Guide to Happier, Simpler Living. Philadelphia: Coronet Books.
27. Global Reporting Initiative (2009), "About GRI", (accessed October 30, 2008), [available at http://www.globalreporting.org/AboutGRI/].
28. Gourville, John T. (1998), "Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation", Journal of Consumer Research, 24 (March), 395-408.
29. -. (2006), "Eager Sellers & Stony Buyers", Harvard Business Review, 84 (June), 98-106.
30. Green, Heather and Kerry Capell (2008), "Carbon Confusion", BusinessWeek, (March 17), 52-55.
31. Greenpeace International (2005), "No Cod? Blame the Seals!" (February 24), (accessed April 5, 2008), [available at http://www.greenpeace. org/international/news/no-cod-blame-theseals].
32. Groothuis, Peter A., Jana D. Groothuis, and John C. Whitehead (2008), "Green vs. Green: Measuring the Compensation Required to Site Electrical Generation Windmills in a Viewshed", Energy Policy, 36 (April), 1545-50.
33. Hanna, Nessim, A. H. Kizilbash, and Albert Smart (1975), "Marketing Strategy Under Conditions of Economic Scarcity", Journal of Marketing, 39 (January), 63-80.
34. Hardisty, David, Eric J. Johnson, and Elke U. Weber (2009), "A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory", working paper, Department of Psychology, Columbia University.
35. Heath, Chip, and Jack B. Soil (1996), "Mental Budgeting and Consumer Decisions", Journal of Consumer Research, 23 (June), 40-52.
36. IPCC (2007), Climate Change 2007: Synthesis Report, Contribution of Working Groups I, II and III to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change, Core Writing Team, R. K Pachauri and A. Reisinger, eds. Geneva, Switzerland: Intergovernmental Panel on Climate Change.
37. Jacobsson, Staffan and Volkmar Lauber (2006), "The Politics and Policy of Energy System Transformation: Explaining the German Diffusion of Renewable Energy Technology", Energy Policy, 34 (February), 256-76.
38. Kelly, Kevin (2003), 'Transmission Expansion Cost Recovery: FERC's Generator Interconnection Rule and Other Proposed Policies", Federal Energy Regulatory Commission, Rocky Mountain Subregional Transmission Planning, (accessed September 23, 2008), [available at http://psc.state.wy.us/htdocs/ subregional/kelly.ppt].
39. Kolbert, Elizabeth (2008), "The Island in the Wind: A Danish Community's Victory over Carbon Emissions", the New Yorker, (July 7), 68-77.
40. Kozinets, Robert V. (2008), "Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives", Journal of Consumer Research, 34 (April), 865-81.
41. Layton, Roger A. (2007), "Marketing Systems: A Core Macromarketing Concept", Journal of Macromarketing, 27 (September), 227-42.
42. Lenard, Thomas M. (2002), "FERC's Flawed Assessment of the Benefits and Costs of Regional Transmission Organizations", Electricity Journal, 15 (May), 74-78.
43. Levin, Irwin P., Sandra L. Schneider, and Gary J. Gaeth (1998), "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects", Organizational Behavior and Human Decision Processes, 76 (2), 149-88.
44. Levitt, Theodore (1974) "Marketing Tactics in a Time of Shortage", Harvard Business Review, 52 (November-December), 6-7.
45. Lindeman, E. (1999), "Public and Media Acceptance of Nuclear Materials Transport", Nuclear Energy, 38 (October), 297-302.
46. Luedicke, Marius, Markus Giesler, and Craig J. Thompson (2009), "Defying the Jeremiad Against Consumerism: How American Exceptionalism Provides a Moral Justification for Resource-Intensive Consumption Practices", working paper, Innsbruck University, Switzerland.
47. Maloney, Peter (2008), "Solar Projects Draw New Opposition", the New York Times, (September 24), (accessed October 8, 2008), [available at http://www.nytimes.com/2008/09/24/business/businessspecial2/24shrike.html?ref= businessspecial2].
48. Maruyama, Yasushi, Makoto Nishikido, and Tetsunari Iida (2007), "The Rise of Community Wind Power in Japan: Enhanced Acceptance Through Social Innovation", Energy Policy, 35 (May), 2761-69.
49. Mathwick, Charla, Caroline Wiertz, and Ko de Ruyter (2008), Social Capital Production in a Virtual P3 Community", Journal of Consumer Research, 34 (April), 832-49.
50. McAlexander, James H., John W. Schouten, and Harold F. Koenig (2002), "Building Brand Community", Journal of Marketing, 66 (January), 38-54.
51. McDonough, William and Michael Braungart (2002), Cradle-to-Cradle: Rethinking the Way We Make Things. New York: North Point Press.
52. Meier, Alan, Wolfgang Huber, and Karen Rosen (1998), "Reducing Leaking Electricity to 1 Watt", paper presented at the ACEEE Summer Study on Energy Efficiency in Buildings in Pacific Grove, CA (August 28). (Also released as Lawrence Berkeley National Laboratory Report No. 42108, (accessed March 23, 2008), [available at http://eetd.lbl.gov/EA/Reports/42108/].)
53. Meyers-Levy, Joan and Alice M. Tybout (1989), "Schema Congruity as a Basis for Product Evaluation", Journal of Consumer Research, 16 (June), 39-54.
54. Miller, Daniel (1998), A Theory of Shopping. Ithaca, NY: Cornell University Press.
55. Naughton, Jonathan (2008), personal communication with professor and director of BP Wind Laboratory, University of Wyoming (March 2008).
56. Pacific Northwest National Laboratory (2007), GridWise Demonstration Project Fast Facts. Richmond, WA: Pacific Northwest National Laboratory.
57. Pillar, Charles (1993), The Fail-Safe Society: Community Defiance and the End of American Technological Optimism. Berkeley: University of California Press.
58. Roe, Brian, Mario F. Teisl, Alan Levy, and Matthew Russell (2001), "U. S. Consumers' Willingness to Pay for Green Electricity", Energy Policy, 29 (September), 917-25.
59. Rose, Alex (2008), Who Killed the Grand Banks? the Untold Story Behind the Decimation of One of the World's Greatest Natural Resources. New York: John Wiley & Sons.
60. Ross, Jerry and Barry M. Staw (1993), "Organizational Escalation and Exit: Lessons from the Shoreham Nuclear Power Plant", Academy of Management Journal, 36 (August), 701-732.
61. Ross, Marc (1980) "Efficient Use of Energy Revisited", Physics Today, 33 (February), 24-31.
62. Scammon, Debra L. and Marlys J. Mason (2007), "Marketing and Society: What Has Marketing Thought Contributed and What Does the Future Hold?" in Explorations of Marketing in Society, Gregory T. Gundlach, Lauren G. Block, and William L. Wilkie, eds. Mason, OH: Thomson/South-Western, 89-103.
63. Scott, Linda M. (2006), Fresh Lipstick: Redressing Fashion and Feminism. New York: Palgrave Macmillan.
64. Shapiro, Stanley J. (1978), "Marketing in a Conserver Society", Business Horizons, 21 (April), 3-13.
65. Shipchandler, Zoher E. (1976), "Inflation and Life Styles: The Marketing Impact", Business Horizons, 19 (February), 90-96.
66. Shultz, Clifford J., II, and Morris B. Holbrook (1999), "Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action", Journal of Public Policy & Marketing, 18 (Fall), 218-29.
67. Siever, David (2008), "Where Is the Money? Capital Markets for Energy Development", paper presented at Finding the Balance: Governors Conference on Energy and Climate, Jackson, WY (October 8-10).
68. Sivanathan, Niro, Daniel C. Molden, Adam D. Galinsky, and Gillian Ku (2008), "The Promise and Peril of Self-Affirmation in De-escalation of Commitment", Organizational Behavior & Human Decision Processes, 107 (September), 1-14.
69. Smith, Rebecca (2008), "A Little Knowledge...", the Wall Street Journal, (June 30), R4.
70. Snider, Laura (2008), "Xcel Debuts First 'Smart' Home in Boulder: Chancellor's House Unveils New Technology", Daily Camera, (August 27), (accessed October 9, 2008), [available at http://www.dailycamera.com/news/2008/ aug/27/xcel-debutsfirst-smart-home-boulder/].
71. Solar Buzz (2008), Marketbuzz 2008, (accessed January 30, 2009), [available at http://www.solarbuzz.com/Marketbuzz2008-intro.htm]
72. Stade, Robert (2008), "TransWest Express and Gateway South", paper presented at Roping the Wind Conference, Douglas, WY (January 7-8), (accessed April 28, 2008), [available at http://www.ropingthewind.net/].
73. Swezey, Blair and Lori Bird (2000), Green Power Marketing in the United States: A Status Report, 5th ed. Golden, CO: National Renewable Energy Laboratory.
74. Ula, A. H. M. Sadrul (2008), personal communication with Professor of Electrical Energy, University of Wyoming (March).
75. United Nations General Assembly (1987), "Report of the World Commission on Environment and Development", No. A/RES/42/187, (accessed March 29, 2008), [available at http://www.un.org/documents/ga/res/42/ares42-187. htm].
76. U. S. DOE (2008), "States with Renewable Portfolio Standards", (accessed September 10, 2008), [available at http://appsl.eere.energy.gov/ states/maps/renewable-portfolio-states.cfmhart].
77. U. S. EPA (2008a), ENERGY STAR Overview of 2007 Achievements. Washington, DC: U. S. Environmental Protection Agency, Office of Air and Radiation, Climate Protection Partnerships Division, (accessed August 27, 2008), [available at https://www.energystar.gov/ia/partners/publications/pubdocs/2007%20CPPD%204pg. pdf].
78. -. (2008b), National Awareness of ENERGY STAR for 2007: Analysis of 2007 CEE Household Survey. Washington, DC: U. S. Environmental Protection Agency, Office of Air and Radiation, Climate Protection Partnerships Division.
79. Valocchi, Michael, Allan Schurr, John Juliano, and Ekow Nelson (2007), Plugging in the Consumer. Somers, NY: IBM Global Business Services/IBM Institute for Business Value.
80. Venkatraman, Gita, Durairaj Maheswaran, and Laura A. Peracchio (2006), "Mapping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion", Journal of Consumer Research, 33 (June), 139-49.
81. Vietor, Richard (2008), Cape Wind. Boston: Harvard Business School Publishing.
82. Wald, Matthew (2008), "Wind Energy Bumps into Power Grid's Limits", the New York Times, (August 27), (accessed August 27, 2008), [available at http://www.nytimes.com/2008/08/27/business/27grid.html?-r= l&hp&oref=slogin].
83. Walje, Richard (2008), remarks to panel on energy and sustainability by the president of Rocky Mountain Power, University of Wyoming Energy Summit (September 4).
84. Wal-Mart (2007), "Sustainability Progress Report", (accessed September 10, 2008), [available at http://walmartfacts.com/reports/2006/ sustainability/documents/SustainabilityProgress ToDate2007-2008.pdf].
85. Watts, Duncan J. and Peter Sheridan Dodds (2007), "Influentials, Networks, and Public Opinion Formation", Journal of Consumer Research, 34 (December), 441-58.
86. Whyte, Glen (1993), "Escalating Commitment in Individual and Group Decision Making: A Prospect Theory Approach", Organizational Behavior and Human Decision Processes, 54 (April), 430-56.
87. -.and Neil E. Fassina (2007), "Escalating Commitment in Group Decision Making", in Academy of Management Proceedings, George T. Solomon, ed. Briarcliff Manor, NY: Academy of Management, 1-6.
88. Wiser, Ryan, Mark Bolinger, Edward Holt, and Blair Swezey (2001), Forecasting the Growth of Green Power Markets in the United States. Golden, CO: National Renewable Energy Laboratory.
89. Wong, Kin Fai Ellick, Jessica Yuk Yee Kwong, and Carmen K. Ng (2008), "When Thinking Rationally Increases Biases: The Role of Rational Thinking Style in Escalation of Commitment", Applied Psychology: An International Review, 57 (2), 246-71.
90. Wüstenhagen, Rolf and Michael Bilharz (2006), "Green Energy Market Development in Germany: Effective Public Policy and Emerging Customer Demand", Energy Policy, 34 (September), 1681-96.
91. -. Maarten Wolsink, and Mary Jean Biirer (2007), "Social Acceptance of Renewable Energy Innovation: An Introduction to the Concept", Energy Policy, 35 (May), 2683-91.
92. Wyoming Infrastructure Authority (2008), "Pioneering New Transmission Expansion in the West", paper presented at Roping the Wind Conference, Douglas, WY (January 7-8), (accessed April 28, 2008), [available at http://www.ropingthewind.net/].