WOM and social media: Presaging future directions for research and practice

Journal of Marketing Communications

Volumn 20, Issue 1-2, 2014, Pages 5-20

  Kimmel, Allan J ^a   Kitchen, Philip J ^b  

^a ESCP EUROPE   (France)

^b RENNES SCHOOL OF BUSINESS   (France)

Author keywords

connected marketing; online word of mouth; social media; word of mouth; word of mouth marketing

Indexed keywords

EID: 84890969507     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.797730     Document Type: Article

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