Integrated brand marketing and measuring returns

Integrated Brand Marketing and Measuring Returns

Volumn , Issue , 2010, Pages 1-8

  Kitchen, Philip J ^a,b,c,d  

^a UNIVERSITY OF HULL   (United Kingdom)

^b Research Centre for Marketing   (United Kingdom)

^c UNIVERSITY OF SALERNO   (Italy)

^d ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

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Indexed keywords

EID: 85006379685     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230297340     Document Type: Chapter

References (3)

1. Kitchen, P.J. and Schultz, D.E. (2000) Raising the Corporate Umbrella: Corporate Communications in the 21st Century, Basingstoke, Palgrave-Macmillan.
2. Levitt, T. (1983) The Marketing Imagination, New York, The Free Press.
3. London Business School (2005) Marketing Expenditure Trends, www.london. edu/marketing/met. Used with permission. Accessed 21 November 2009.