Creating brand advocates

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Volumn , Issue , 2007, Pages 47-58

  Rusticus, Sven ^a  

^a Icemedia   (Netherlands)

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EID: 85092750868     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (11)

1. Reichheld, F. (2003) 'The one number you need to grow', Harvard Business Review, 81 (Nov.-Dec.): 1-11.
2. Keller, E. (2005) 'The state of word of mouth, 2005: the consumer perspective', Conference paper presented at the Word of Mouth Marketing Association Summit, Chicago, 29-30 March.
3. Berry, J. (2005) 'Identifying, reaching, and motivating key influencers', Conference paper presented at the Word of Mouth Marketing Association Summit, Chicago, 29-30 March.
4. Berry, J. (2005) 'Identifying, reaching, and motivating key influencers'.
5. Dye, R. (2000) 'The buzz on buzz', Harvard Business Review, 78 (6): 139-146.
6. Watters, L. (2004) 'CRM: Get with it or get left behind', iMedia Connection (10 February), archived at http://www.imediaconnection. com/content/2783.asp.
7. McConnell, B. and Huba, J. (2003) Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Chicago: Dearborn.
8. McConnell, B. and Huba, J. (2004) Testify e-book, http://www.creatingcustomerevangelists. com/testify/testify.pdf.
9. Bay's refer a friend scheme can be found at http://pages.ebay.com/ referafriend/.
10. See Promomagazine article archived at http://promomagazine.com/ mag/marketing_health_beauty_care/ for more details on this promotion.
11. http://www.ennex.com/~Marshall/viral/ref/site/Amazon-ShareLoveorder. asp.