Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs

Journal of Business Ethics

Volumn 127, Issue 1, 2015, Pages 205-219

  Lu, Long Chuan ^a   Chang, Hsiu Hua ^a   Chang, Alan ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b Good Biotech Corp   (Taiwan)

Author keywords

Attitudes toward business; Consumer ethics; Green product; Individualism; Loyalty proneness

Indexed keywords

EID: 84890819626     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-2024-4     Document Type: Article

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