Real-time bidding for online advertising: Measurement and analysis

Proceedings of the 7th International Workshop on Data Mining for Online Advertising, ADKDD 2013 - Held in Conjunction with SIGKDD 2013

Volumn , Issue , 2013, Pages

  Yuan, Shuai ^a   Wang, Jun ^a   Zhao, Xiaoxue ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Bidding behaviours; Computational advertising; Conversion optimisation; Real time bidding

Indexed keywords

ALGORITHMS; COSTS; DATA MINING; FLOORS; OPTIMIZATION;

BIDDING BEHAVIOURS; COMPUTATIONAL ADVERTISINGS; DISPLAY ADVERTISINGS; MEASUREMENT AND ANALYSIS; OPTIMISATIONS; REAL-TIME BIDDING; SECOND-PRICE AUCTION; TIME-DEPENDENT MODELS;

MARKETING;

EID: 84890757191     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2501040.2501980     Document Type: Conference Paper

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