Keyword extraction for contextual advertisement

Proceeding of the 17th International Conference on World Wide Web 2008, WWW'08

Volumn , Issue , 2008, Pages 1195-1196

  Wu, Xiaoyuan ^a   Bolivar, Alvaro ^a  

^a EBAY INC   (United States)

Author keywords

Contextual advertisement; Keyword extraction

Indexed keywords

CONTEXTUAL ADVERTISEMENT; KEYWORD EXTRACTION; KEYWORD EXTRACTIONS; LABELED DATUMS; LOGISTIC REGRESSION MODELS; MACHINE LEARNINGS; ONLINE ADVERTISEMENTS; ONLINE MARKETPLACES; THIRD PARTIES;

ELECTRONIC COMMERCE; INTERNET; LEARNING SYSTEMS; REGRESSION ANALYSIS;

WORLD WIDE WEB;

EID: 57349090617     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1367497.1367723     Document Type: Conference Paper

References (3)

1. A. Broder, M. Fontoura, V. Josifovski and L. Riedel. A Semantic Approach to Contextual Advertising. In SIGIR 2007, pages 5590-566, Amsterdam, July 2007.
2. P. Resnick, N. Iacovou, M. Suchak, P. Bergstrom and J. Riedl. GroupLens: An open architecture for collaborative filtering of netnews, Proceedings of ACM 1994 Conference on Computer Supported Cooperative Work, 175-186.
3. W. Yih, J. Goodman, and V. R. Carvalho. Finding advertising keywords on Web pages. In WWW'06, pages 213-222, New York, NY, 2006. ACM.