Internet ad auctions: Insights and directions

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5125 LNCS, Issue PART 1, 2008, Pages 14-23

  Muthukrishnan, S ^a  

^a GOOGLE INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNET; TRANSLATION (LANGUAGES);

RESEARCH DIRECTIONS;

LINGUISTICS;

EID: 49049085884     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-70575-8_2     Document Type: Conference Paper

References (26)

1. Clarke, E.: Multipart pricing of public goods. Public Choice 11, 17-33 (1971)
2. Craswell, N., Zoeter, O., Taylor, M., Ramsey, B.: An experimental comparison of click position-bias models. In: WSDM 2008: Proceedings of the international conference on Web search and web data mining, pp. 87-94. ACM Press, New York (2008)
3. Groves, T.: Incentives in teams. Econometrica 41(4), 617-631 (1973)
4. Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. In: Second workshop on sponsored search auctions (2006)
5. Varian, H.: Position auctions. International Journal of Industrial Organization 25(6), 1163-1178 (2007)
6. Vickrey, W.: Counterspeculation, auctions and competitive-sealed tenders. Finance 16(1), 8-37 (1961)
7. Aggarwal, G., Goel, A., Motwani, R.: Truthful auctions for pricing search keywords. In: ACM Conference on Electronic Commerce (EC) (2006)
8. Feldman, J., Muthukrishnan, S.: Algorithmic methods for sponsored search. In: Liu, Z., Xia, C. (eds.) Performance Evaluation and Modelling. Springer, Heidelberg (to appear, 2008)
9. Aggarwal, G., Feldman, J., Muthukrishnan, S., Pál, M.: Sponsored search auctions with Markovian users (submitted, 2008)
10. Graph Labelling Workshop - ECML/PKDD (2008), http://graphlab.lip6.fr/ pmwiki.php
11. McSherry, F.: Spectral partitioning of random graphs. In: Proceedings of the 42th Annual IEEE Symposium on Foundations of Computer Science (2001)
12. Baluja, S., Seth, R., Sivakumar, D., Jing, Y., Yagnik, J., Kumar, S., Ravichandran, D., Aly, M.: Video Suggestion and Discovery for YouTube: Taking Random Walks Through the View Graph WWW (2008)
13. Aggarwal, G., Ailon, N., Constantin, F., Even-Dar, E., Feldman, J., Frahling, G., Henzinger, M., Muthukrishnan, S., Nisan, N., Pal, M., Sandler, M., Siridopoulos, A.: Theory research at Google. In: SIGACT News (to appear, 2008)
14. Even-Dar, E., Feldman, J., Mansour, Y., Muthukrishnan, S.: Sponsored search with bidder-specific minimum prices. In: [13] (2008)
15. Meyerson, R.: Optimal auction design. Mathematics of Operations Research 6, 58-73 (1981)
16. Hartline, J.: Lectures on optimal mechanism design. In: [17], http://www.ece.northwestern.edu/~hartline/omd.pdf
17. Nisan, N., Roughgarden, T., Tardos, E., Vazirani, V.V. (eds.): Algorithmic Game Theory. Cambridge University Press, Cambridge (2007)
18. Aggarwal, G., Muthukrishnan, S., Pal, D., Pal, M.: General Auction Mechanism for Search Advertising. (manuscript, 2007), http://www.cs.uwaterloo. ca/dpal/papers/auction/stable-matching-auctions.pdf
19. Feldman, J., Muthukrishnan, S., Sidiropoulos, A.: Graph labeling in the planted graph model. (manuscript, 2008) See [13]
20. Lahaie, S., Pennock, D., Saberi, A., Vohra Sponsored, R.: search auctions. In: [17] (2007)
21. Nisan, N.: Introduction to Mechanism Design (for Computer Scientists). In: [17] (2007)
22. Broder, A.: Computational advertising. In: Proc. ACM-SIAM SODA, p. 992 (2008)
23. Print ads 2D barcodes, http://www.google.com/adwords/printads/ads/ barcode/
24. Feldman, J., Muthukrishnan, S., Pal, M., Stein, C.: Budget optimization in search-based advertising auctions. In: Proc. ACM EC (2007)
25. Borgs, C., Chayes, J., Immorlica, N., Jain, K., Etesami, O., Mahdian, M.: Dynamics of bid optimization in online advertisement auctions. In: Proc. ACM EC (2007)
26. Constantin, F., Feldman, J., Muthukrishnan, S., Pal, M.: Online Ad Slotting With Cancellations. (manuscript, 2008) See [13]