Pricing guaranteed contracts in online display advertising

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2010, Pages 399-408

  Bharadwaj, Vijay ^a   Ma, Wenjing ^a   Schwarz, Michael ^b   Shanmugasundaram, Jayavel ^b   Vee, Erik ^b   Xie, Jack ^c   Yang, Jian ^b  

^a YAHOO INC   (United States)

^b YAHOO RESEARCH   (United States)

^c Rich Relevance   (United States)

Author keywords

Display advertising; Pricing

Indexed keywords

COMBINATORIAL AUCTION; CROSS-ELASTICITIES; DISPLAY ADVERTISING; HIGH-DIMENSIONAL; KEY CHARACTERISTICS; OFFLINE; ONLINE PRICING; PRICING; PRICING METHODS; SALES PRICES;

KNOWLEDGE MANAGEMENT;

COSTS;

EID: 78651264703     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1871437.1871491     Document Type: Conference Paper

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