SMS advertising, permission and the consumer: A study

Business Process Management Journal

Volumn 13, Issue 6, 2007, Pages 815-829

  Bamba, Fatim ^a   Barnes, Stuart J ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Advertising; Consumer behaviour; Mobile communication systems

Indexed keywords

EID: 36249032588     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150710834578     Document Type: Article

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