Micro-Level Interactions in Business-Nonprofit Partnerships

Business and Society

Volumn 53, Issue 4, 2014, Pages 517-550

  Vock, Marlene ^a   van Dolen, Willemijn ^a   Kolk, Ans ^a  

^a Business School   (Netherlands)

Author keywords

company cause fit; consumer self interest; corporate social responsibility; employees; partnerships

Indexed keywords

EID: 84889563746     PISSN: 00076503     EISSN: 14678594     Source Type: Journal    
DOI: 10.1177/0007650313476030     Document Type: Article

References (64)

1. Arora N.,Henderson T.Embedded premium promotion: Why it works and how to make it more effective.Marketing Science. 2007;26:514-531.
2. Austin J. E.Strategic collaboration between nonprofits and business.Nonprofit and Voluntary Sector Quarterly. 2000;29:69-97.
3. AustinJ. (2003). Strategic alliances: Managing the collaboration portfolio. Stanford Social Innovation Review, 1(2). Retrieved from http://www.ssireview.org/images/articles/2003SU_feature_austin.pdf.
4. Bansal H. S.,Irving P. G.,Taylor S. F.A three-component model of customer commitment to service providers.Journal of the Academy of Marketing Science. 2004;32:234-250.
5. Bansal H. S.,Taylor S. F.,James Y."Migrating" to new service providers: Towards a unifying framework of consumers' switching behaviors.Journal of the Academy of Marketing Science. 2005;33:96-115.
6. Basil D. Z.,Herr P. M.Attitudinal balance and cause-related marketing: An empirical application of balance theory.Journal of Consumer Psychology. 2006;16:391-403.
7. Basil D. Z.,Runte M. S.,Easwaramoorthy M.,Barr C.Company support for employee volunteering: A national survey of companies in Canada.Journal of Business Ethics. 2009;85:387-398.
8. Becker-Olsen K. L.,Cudmore B. A.,Hill R. P.The impact of perceived corporate social responsibility on consumer behavior.Journal of Business Research. 2006;59:46-53.
9. Bendapudi N.,Singh S. N.,Bendapudi V.Enhancing helping behavior: An integrative framework for promotion planning.Journal of Marketing. 1996;60:33-49.
10. Berger I. E.,Cunningham P. H.,Drumwright M. E.Social alliances: Company/nonprofit collaboration.California Management Review. 2004;47 (1): 58-90.
11. Berger I. E.,Cunningham P. H.,Drumwright M. E.Identity, identification, and relationship through social alliances.Journal of the Academy of Marketing Science. 2006;34:128-137.
12. Bhattacharya C. B.,Korschun D.,Sen S.Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives.Journal of Business Ethics. 2009;85:257-272.
13. Bhattacharya C. B.,Sen S.Doing better at doing good: When, why and how consumers respond to corporate social initiatives.California Management Review. 2004;47 (1): 9-24.
14. Bhattacharya C. B.,Sen S.,Korschun D.Using corporate social responsibility to win the war for talent.MIT Sloan Management Review. 2008;49 (2): 36-44.
15. Bigné Alcañiz E.,Chumpitaz Cáceres R.,Currás Pérez R.Alliances between brands and social causes: The influence of company credibility on social responsibility image.Journal of Business Ethics. 2010;96:169-186.
16. Bigné-Alcañiz E.,Currás-Pérez R.,Sánchez-García I.Brand credibility in cause-related marketing: The moderating role of consumer values.Journal of Product & Brand Management. 2009;18:437-447.
17. Blau P. M.Exchange and power in social life. New York, NY: John Wiley; 1964:.
18. Boninger D. S.,Krosnick J. A.,Berent M. K.Origins of attitude importance: Self-interest, social identification, and value relevance.Journal of Personality and Social Psychology. 1995;68:61-80.
19. Bowles S.Policies designed for self-interested citizens undermine "The Moral Sentiments": Evidence from economic experiments.Science. 2008;320:1605-1609.
20. Brønn P. S.,Vrioni A. B.Corporate social responsibility and cause-related marketing: An overview.International Journal of Advertising. 2001;20:207-222.
21. Cornwell T. B.,Weeks C. S.,Roy D. P.Sponsorship-linked marketing: Opening the black box.Journal of Advertising. 2005;34 (2): 21-42.
22. Drumwright M. E.Company advertising with a social dimension: The role of noneconomic criteria.Journal of Marketing. 1996;60:71-87.
23. Du S.,Bhattacharya C. B.,Sen S.Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews. 2010;12 (1): 8-19.
24. Ellen P. S.,Webb D. J.,Mohr L. A.Building corporate associations: Consumer attributions for corporate socially responsible programs.Journal of the Academy of Marketing Science. 2006;34:147-157.
25. Grayson D.,Hodges A.Corporate social opportunity! 7 steps to make corporate social responsibility work for your business. Sheffield, UK: Greenleaf Publishing; 2004:.
26. Harrison J. S.,Freeman R. E.Stakeholders, social responsibility, and performance: Empirical evidence and theoretical perspectives.Academy of Management Journal. 1999;42:479-485.
27. Heskett J. L.,Jones T. O.,Loveman G. W.,Sasser W. E.,Schlesinger L. A.Putting the service-profit chain to work.Harvard Business Review. 1994;72 (4): 118-129.
28. Holmes J. G.,Miller D. T.,Lerner M. J.Committing altruism under the cloak of self-interest: The exchange fiction.Journal of Experimental Social Psychology. 2002;38:144-151.
29. Homburg C.,Wieseke J.,Hoyer W. D.Social identity and the service-profit chain.Journal of Marketing. 2009;73:38-54.
30. Huxham C.,Vangen S.Leadership in the shaping and implementation of collaboration agendas: How things happen in a (not quite) joined-up world.Academy of Management Journal. 2000;43:1159-1175.
31. Insead (2004). Strategic Philanthropy NGO Corporate Partnerships (A): Choosing a Cause at Randstad. Retrieved from http://www.zib-wiso.uni-koeln.de/uploads/media/Imagine_A_Strategic_Philanthropy_-_Chosing_a_Partner_-_Prof._Hockerts.pdf.
32. Jagre E.,Watson J. J.,Watson J. G.Sponsorship and congruity theory: A theoretical framework for explaining consumer attitude and recall of event sponsorship.Advances in Consumer Research. 2001;28:439-445.
33. Kolk A.,Van Dolen W.,Vock M.Trickle effects of cross-sector social partnerships.Journal of Business Ethics. 2010;94:123-137.
34. Lafferty B. A.The relevance of fit in a cause-brand partnership when consumers evaluate corporate credibility.Journal of Business Research. 2007;60:447-453.
35. Lafferty B. A.,Goldsmith R. E.Cause-brand alliances: Does the cause help the brand or does the brand help the cause?.Journal of Business Research. 2005;58:423-429.
36. Lafferty B. A.,Goldsmith R. E.,Hult G. T. M.The impact of the alliance on the partners: A look at cause-brand alliances.Psychology & Marketing. 2004;21:509-531.
37. Lam S. Y.,Shankar V.,Erramilli M. K.,Murthy B.Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context.Journal of the Academy of Marketing Science. 2004;32:293-311.
38. Lucea R.How we see them versus how they see themselves. A cognitive perspective of firm-NGO relationships.Business & Society. 2010;49 (1): 116-139.
39. Maignan I.,Ferrell O. C.Nature of corporate responsibilities: Perspectives from American, French, and German consumers.Journal of Business Research. 2003;56:55-67.
40. McAlister D. T.,Ferrell L.The role of strategic philanthropy in marketing strategy.European Journal of Marketing. 2002;36:689-705.
41. Meglino B. M.,Korsgaard M. A.Considering rational self-interest as a disposition: Organizational implications of other orientation.Journal of Applied Psychology. 2004;89:946-959.
42. Miller D. T.The norm of self-interest.American Psychologist. 1999;54:1053-1060.
43. Miller D. T.,Ratner R. K.The disparity between the actual and assumed power of self-interest.Journal of Personality and Social Psychology. 1998;74:53-62.
44. Morgan R. M.,Hunt S. D.The commitment-trust theory of relationship marketing.Journal of Marketing. 1994;58:20-38.
45. Motorola. (2008). 2008 Motorola Corporate Responsibility Summary Report: How does innovation promote responsibility? Retrieved from http://www.motorola.com.
46. PancerS. M.BaetzM. C.RogE. J. (2002). Developing an effective corporate volunteer program: Lessons from the Ford Motor Company of Canada experience. Retrieved from http://volunteer.ca.
47. Rifon N. J.,Choi S. M.,Trimble C. S.,Li H.Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive.Journal of Advertising. 2004;33 (1): 29-42.
48. Scandura T. A.,Williams E. A.Research methodology in management: Current practices, trends, and implications for future research.Academy of Management Journal. 2000;43:1248-1264.
49. Seitanidi M. M.The politics of partnerships: A critical examination of nonprofit-business partnerships. Berlin, Germany: Springer; 2010:.
50. Seitanidi M. M.,Crane A.Implementing CSR through Partnerships: Understanding the selection, design and institutionalisation of nonprofit-business partnerships.Journal of Business Ethics. 2009;85:413-429.
51. Seitanidi M. M.,Ryan A.A critical review of forms of corporate community involvement: From philanthropy to partnerships.International Journal of Nonprofit and Voluntary Sector Marketing. 2007;12:247-266.
52. Selnes F.Antecedents and consequences of trust and satisfaction in buyer-seller relationships.European Journal of Marketing. 1998;32:305-322.
53. Selsky J. W.,Parker B.Cross-sector partnerships to address social issues: Challenges to theory and practice.Journal of Management. 2005;31:849-873.
54. Sen S.,Bhattacharya C. B.Does doing good always lead to doing better? Consumer reactions to corporate social responsibility.Journal of Marketing Research. 2001;38:225-243.
55. Sheth J. N.,Parvatiyar A.Relationship marketing in consumer markets: Antecedents and consequences.Journal of the Academy of Marketing Science. 1995;23:255-271.
56. Simmons C. J.,Becker-Olsen K. L.Achieving marketing objectives through social sponsorships.Journal of Marketing. 2006;70:154-169.
57. Simpson B.,Irwin K.,Lawrence P.Does a "norm of self-interest" discourage prosocial behavior? Rationality and quid pro quo in charitable giving.Social Psychology Quarterly. 2006;69:296-306.
58. Smith C.The new corporate philanthropy.Harvard Business Review. 1994;72 (3): 105-116.
59. Timberland (2010). Retrieved from http://www.timberland.com/corp/index.jsp?page=csr_civic_partners.
60. Vaaland T. I.,Heide M.,Grønhaug K.Corporate social responsibility: Investigating theory and research in the marketing context.European Journal of Marketing. 2008;42:927-953.
61. Van Lange P. A. M.Beyond self-interest: A set of propositions relevant to interpersonal orientations.European Review of Social Psychology. 2000;11:297-331.
62. Vlachos P. A.,Tsamakos A.,Vrechopoulos A. P.,Avramidis P. K.Corporate social responsibility: Attributions, loyalty, and the mediating role of trust.Journal of the Academy of Marketing Science. 2009;37:170-180.
63. Waddock S. A.Building successful partnerships.Sloan Management Review. 1988;29:17-23.
64. Wiener J. L.,LaForge R. W.,Goolsby J. R.Personal communication in marketing: An examination of self-interest contingency relationships.Journal of Marketing Research. 1990;27:227-231.