How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Journal of Travel Research

Volumn 53, Issue 1, 2014, Pages 58-68

  Pan, Bing ^a,b   Woodside, Arch G ^c   Meng, Fang ^d  

^a School of Business and Economics   (United States)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c BOSTON COLLEGE   (United States)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

conversion rates; conversion study; online surveys; response rates

Indexed keywords

INTERNET; RESEARCH; TOURIST DESTINATION;

EID: 84888369984     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287513484195     Document Type: Article

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