Improving response to web and mixed-mode surveys

Public Opinion Quarterly

Volumn 75, Issue 2, 2011, Pages 249-269

  Millar, Morgan M ^a   Dillman, Don A ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79958286487     PISSN: 0033362X     EISSN: 15375331     Source Type: Journal    
DOI: 10.1093/poq/nfr003     Document Type: Article

References (32)

1. Allen, Thom. 2010. "Student Surveys Conducted at SESRC (2005-2010)." Unpublished data from the Social and Economic Sciences Research Center, Washington State University, Pullman, WA.
2. Birnholtz, Jeremy P., Daniel B. Horn, Thomas A. Finholt, and Sung Joo Bae. 2004. "The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents." Social Science Computer Review 22:355-62. (Pubitemid 38956425)
3. Bosnjak, Michael, and Tracy L. Tuten. 2003. "Prepaid and Promised Incentives in Web Surveys: An Experiment." Social Science Computer Review 21:208-17.
4. Brenner, Lyle, Yuval Rottenstreich, and Sanjay Sood. 1999. "Comparison, Grouping, and Preference." Psychological Science 10:225-29.
5. Church, Allan H. 1993. "Estimating the Effect of Incentives on Mail Survey Response Rates: A Meta-Analysis." Public Opinion Quarterly 57:62-79.
6. Dillman, Don A., Glenn Phelps, Robert Tortora, Karen Swift, Julie Kohrell, Jodi Berck, and Benjamin L. Messer. 2009. "Response Rate and Measurement Differences in Mixed-Mode Surveys Using Mail, Telephone, Interactive Voice Response (IVR), and the Internet." Social Science Research 38:1-18.
7. Dillman, Don A., Jolene D. Smyth, and Leah Melani Christian. 2009. Internet, Mail, and Mixed- Mode Surveys: The Tailored Design Method. Hoboken, NJ: John Wiley and Sons.
8. Dillman, Don A., Kirsten K.West, and Jon R. Clark. 1994. "The Influence of an Invitation to Answer by Telephone on Response to Census Questionnaires." Public Opinion Quarterly 58:557-68.
9. Diment, Kieren, and Sam Garrett-Jones. 2007. "How Demographic Characteristics Affect Mode Preference in a Postal/Web Mixed-Mode Survey of Australian Researchers." Social Science Computer Review 25:410-17.
10. Fallows, Deborah. 2007. "Spam 2007." A Report for the Pew Internet and American Life Project. Accessed March 15, 2010, from http://www.pewinternet.org/Reports/2007/Spam-2007.aspx.
11. Gentry, Robin, and Cindy Good. 2008. "Offering Respondents a Choice of Survey Mode: Use Patterns of an Internet Response Option in a Mail Survey." Presentation at the Annual Conference of the American Association of Public Opinion Research, New Orleans, LA.
12. Göritz, Anja S. 2006. "Incentives in Web Studies: Methodological Issues and a Review." International Journal of Internet Science 1:58-70.
13. Griffin, Deborah H., Donald P. Fischer, and Michael T. Morgan. 2001. "Testing an Internet Response Option for the American Community Survey." Presentation at the Annual Conference of the American Association of Public Opinion Research, Montreal, Quebec, Canada.
14. Grigorian, Karen, and Thomas B. Hoffer. 2008. "2006 Survey of Earned Doctorates Mode Assignment Analysis Report." Prepared for the National Science Foundation by the National Opinion Research Center. Chicago, IL: University of Chicago.
15. Groves, Robert M., and Robert L. Kahn. 1979. Surveys by Telephone: A National Comparison with Personal Interviews. New York: Academic Press.
16. Holm, Sture. 1979. "A Simple Sequentially Rejective Multiple Test Procedure." Scandinavian Journal of Statistics 6:65-70.
17. James, Jeannine M., and Richard Bolstein. 1990. "The Effect of Monetary Incentives and Follow- Up Mailings on the Response Rate and Response Quality in Mail Surveys." Public Opinion Quarterly 54:346-61.
18. Kaplowitz, Michael D., Timothy D. Hadlock, and Ralph Levine. 2004. "A Comparison of Web and Mail Survey Response Rates." Public Opinion Quarterly 68:94-101. (Pubitemid 38750629)
19. Manfreda Katja, Lozar, Michael Bosnjak, Jernej Berzelak, Iris Haas, and Vasja Vehovar. 2008. "Web Surveys Versus Other Survey Modes: A Meta-Analysis Comparing Response Rates." International Journal of Market Research 50:79-104.
20. Messer, Benjamin L., and Don A. Dillman. Forthcoming. "Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures." Public Opinion Quarterly.
21. Millar, Morgan M., Don A. Dillman, Benjamin L. Messer, and Meredith Williams. 2009. "Summary of Student Experience Survey Cognitive Interviews." Unpublished data from the Social and Economic Sciences Research Center, Washington State University, Pullman, WA.
22. Millar Morgan, M., Allison C. O'Neill, and Don A. Dillman. 2009. "Are Mode Preferences Real?" Technical Report 09-003 of the Social and Economic Sciences Research Center. Pullman, WA: Washington State University. Available online at http://sesrc.wsu.edu/dillman/.
23. Pew Research Center. 2009. "November 30-December 27, 2009, Tracking Survey." Pew Internet and American Life Project. Accessed March 15, 2010, from http://www.pewinternet. org/Trend-Data/Whos-Online.aspx.
24. Schonlau, Matthias, Beth J. Asch, and Can Du. 2003. "Web Surveys as Part of a Mixed-Mode Strategy for Populations That Cannot Be Contacted by E-Mail." Social Science Computer Review 21:218-22.
25. Schwartz, Barry. 2004. The Paradox of Choice: Why More Is Less. New York: Harper Perennial.
26. Shih, Tse-Hua, and Xitao Fan. 2007. "Response Rates and Mode Preferences in Web-Mail Mixed- Mode Surveys: A Meta-Analysis." International Journal of Internet Science 2:59-82.
27. Smyth, Jolene D., Don A. Dillman, Leah Melani Christian, and Allison O'Neill. 2010. "Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early 21st Century." American Behavioral Scientist 53:1423-48.
28. Smyth, Jolene D., Kristen Olson, and Ashley Richards. 2009. "Unraveling Mode Preference." Paper presented at the Annual Conference of the American Association of Public Opinion Research.
29. Stern, Michael J., Alison E. Adams, and Shaun Elsasser. 2009. "Digital Inequality and Place: The Effects of Technological Diffusion on Internet Proficiency and Usage across Rural, Suburban, and Urban Counties." Sociological Inquiry 79:391-417.
30. Tarnai, John, andM. Chris Paxon. 2004. "SurveyMode Preferences of Business Respondents." Paper presented at the Annual Conference of the American Association for Public Opinion Research.
31. Tversky, Amos, and Eldar Shafir. 1992. "Choice under Conflict: The Dynamics of Deferred Decision." Psychological Science 3:358-61.
32. Warriner, Keith, John Goyder, Heidi Gjertsen, Paula Hohner, and Kathleen McSpurren. 1996. Charities, No; Lotteries, No; Cash, Yes: Main Effects and Interactions in a Canadian Incentives Experiment. Public Opinion Quarterly 60:542-62.