The Relationship between inquiry and visitation: What is (or should be) conversion?

Journal of Travel and Tourism Marketing

Volumn 6, Issue 2, 1997, Pages 101-109

  Johnson, Robert R ^a   Messmer, Donald J ^b  

^a BENTLEY COLLEGE   (United States)

^b The College of William and Mary   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85008953636     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v06n02_07     Document Type: Article

References (12)

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10. Siegel, William & Ziff-Levine, William (1990). Evaluating tourism advertising campaigns: conversion vs. advertising tracking studies. Journal of Travel Research, Vol. 28 No. 3, pp. 51-55.
11. Woodside, Arch G. (1990). Measuring advertising effectiveness in destination marketing strategies. Journal of Travel Research, Vol. 29 No. 2, pp. 3-7.
12. Woodside, Arch G. & Lysonski, Steve (1989). A general model of traveler destination choice. Journal of Travel Research, Vol. 27 No. 4, pp. 8-14.