메뉴 건너뛰기




Volumn 7, Issue 2, 2008, Pages 253-269

Online survey research: Can response factors be improved?

Author keywords

Data collection; Introductory elements; Online surveys; Response quality; Response rate

Indexed keywords


EID: 68149171329     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332860802067730     Document Type: Article
Times cited : (43)

References (37)
  • 1
    • 34748857160 scopus 로고    scopus 로고
    • An experimental study of language intensity and response rate in e mail surveys
    • 172, 73-82
    • Andersen, P. A. & Blackburn, T. R. (2004). An experimental study of language intensity and response rate in e mail surveys. Communication Reports 17(2): 73-82.
    • (2004) Communication Reports
    • Andersen, P.A.1    Blackburn, T.R.2
  • 2
    • 0005441014 scopus 로고    scopus 로고
    • Response rate in academic studies - A comparative analysis
    • Baruch, Y. (1999). Response rate in academic studies - A comparative analysis. Human Relations 52(4): 421-438.
    • (1999) Human Relations , vol.52 , Issue.4 , pp. 421-438
    • Baruch, Y.1
  • 3
    • 3242717116 scopus 로고    scopus 로고
    • The effects of cash, electronic, and paper gift certificates as respondent incentives for a web-based survey of technologically sophisticated respondents
    • Birnholtz, J. P., Horn, D. B., Finholt, T. A., & Bae, S. J. (2004). The effects of cash, electronic, and paper gift certificates as respondent incentives for a web-based survey of technologically sophisticated respondents. Conference Papers-American Association for Public Opinion Research 22(3): 355-362.
    • (2004) Conference Papers-American Association for Public Opinion Research , vol.22 , Issue.3 , pp. 355-362
    • Birnholtz, J.P.1    Horn, D.B.2    Finholt, T.A.3    Bae, S.J.4
  • 4
    • 13744256438 scopus 로고    scopus 로고
    • The effect of introductions on telephone survey participation rates
    • Brennan, M., Benson, S., & Kearns, Z. (2005). The effect of introductions on telephone survey participation rates. International Journal of Market Research 47(1): 65-74.
    • (2005) International Journal of Market Research , vol.47 , Issue.1 , pp. 65-74
    • Brennan, M.1    Benson, S.2    Kearns, Z.3
  • 5
    • 84992974379 scopus 로고
    • Assessing response quality
    • Bush, A. J. (1984). Assessing response quality. Psychology & Marketing 1(3/4): 57-71.
    • (1984) Psychology & Marketing , vol.1 , Issue.3-4 , pp. 57-71
    • Bush, A.J.1
  • 6
    • 0000728591 scopus 로고
    • An assessment of the mall intercept as a data collection method
    • May
    • Bush, A. J. & Hair, J. F. (1985). An assessment of the mall intercept as a data collection method. Journal of Marketing Research 22(May): 158-167.
    • (1985) Journal of Marketing Research , vol.22 , pp. 158-167
    • Bush, A.J.1    Hair, J.F.2
  • 8
    • 33745210543 scopus 로고    scopus 로고
    • What (not) to expect when surveying executives: A meta-analysis of top manager response rates and techniques over time
    • Cycyota, C. S. & Harrison, D. A. (2006). What (not) to expect when surveying executives: A meta-analysis of top manager response rates and techniques over time. Organizational Research Methods 9(2): 133-160.
    • (2006) Organizational Research Methods , vol.9 , Issue.2 , pp. 133-160
    • Cycyota, C.S.1    Harrison, D.A.2
  • 10
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • Dwyer, F. R., Schurr, P. H., & Oh, S. 1987. Developing buyer-seller relationships. Journal of Marketing 51(2): 11-27.
    • (1987) Journal of Marketing , vol.51 , Issue.2 , pp. 11-27
    • Dwyer, F.R.1    Schurr, P.H.2    Oh, S.3
  • 12
    • 28244484383 scopus 로고    scopus 로고
    • Hidden opportunities and benefits in using web-based business-to-business surveys
    • Grant, D. B., Teller, C., & Teller, W. (2005). Hidden opportunities and benefits in using web-based business-to-business surveys. International Journal of Market Research 47(6): 641-666.
    • (2005) International Journal of Market Research , vol.47 , Issue.6 , pp. 641-666
    • Grant, D.B.1    Teller, C.2    Teller, W.3
  • 13
    • 17744392758 scopus 로고    scopus 로고
    • Web-based and mail surveys: A comparison of response, data and cost
    • Griffis, S. E., Goldsby, T. J., & Cooper, M. (2003). Web-based and mail surveys: A comparison of response, data and cost. Journal of Business Logistics 24(2): 237-258.
    • (2003) Journal of Business Logistics , vol.24 , Issue.2 , pp. 237-258
    • Griffis, S.E.1    Goldsby, T.J.2    Cooper, M.3
  • 15
    • 85011246980 scopus 로고    scopus 로고
    • Investigating the effects of wide reading on listening comprehension of written language
    • Hendrick, W. B. & Cunningham, J. W. (2002). Investigating the effects of wide reading on listening comprehension of written language. Reading Psychology 23(2): 107-126.
    • (2002) Reading Psychology , vol.23 , Issue.2 , pp. 107-126
    • Hendrick, W.B.1    Cunningham, J.W.2
  • 17
    • 0242491762 scopus 로고    scopus 로고
    • Improving email response in a permission marketing context
    • Kent, R. & Brandal, H. (2003). Improving email response in a permission marketing context. International Journal of Market Research 45(4): 489-503.
    • (2003) International Journal of Market Research , vol.45 , Issue.4 , pp. 489-503
    • Kent, R.1    Brandal, H.2
  • 18
    • 33745424190 scopus 로고    scopus 로고
    • The impact of psychological contracts upon trust and commitment within supplier-buyer relationships: A social exchange view
    • Kingshott, R. P. J. (2006). The impact of psychological contracts upon trust and commitment within supplier-buyer relationships: A social exchange view. Industrial Marketing Management 35(6): 724-739.
    • (2006) Industrial Marketing Management , vol.35 , Issue.6 , pp. 724-739
    • Kingshott, R.P.J.1
  • 19
    • 3042648056 scopus 로고    scopus 로고
    • Design of web survey questionnaires: Three basic experiments
    • Retrieved November 15, 2007, from
    • Manfreda, K. L., Batagelj, Z., & Vehovar, V. (2002). Design of web survey questionnaires: Three basic experiments. Journal of Computer-Mediated Communication 7(3): Retrieved November 15, 2007, from http://jcmc.indiana. edu/vol17/ issue3/vehovar.html
    • (2002) Journal of Computer-Mediated Communication , vol.7 , Issue.3
    • Manfreda, K.L.1    Batagelj, Z.2    Vehovar, V.3
  • 20
    • 85009626321 scopus 로고    scopus 로고
    • Surveying the service sector: A pilot study of the effectiveness of mail vs. internet approaches
    • McConkey, C. W., Stevens, R. E., & Loudon, D. L. (2003). Surveying the service sector: A pilot study of the effectiveness of mail vs. internet approaches. Service Marketing Quarterly 25(1): 75-84.
    • (2003) Service Marketing Quarterly , vol.25 , Issue.1 , pp. 75-84
    • McConkey, C.W.1    Stevens, R.E.2    Loudon, D.L.3
  • 21
    • 0001173208 scopus 로고
    • The effect of monetary inducement on mailed questionnaire response quality
    • McDaniel, S. W. & Rao, C. P. (1980). The effect of monetary inducement on mailed questionnaire response quality. Journal of Marketing Research 17(2): 265-268.
    • (1980) Journal of Marketing Research , vol.17 , Issue.2 , pp. 265-268
    • McDaniel, S.W.1    Rao, C.P.2
  • 22
    • 0013459376 scopus 로고    scopus 로고
    • Disk by mail for industrial survey research
    • McNaughton, R. B. 1999. Disk by mail for industrial survey research. Industrial Marketing Management 28(3): 293-304.
    • (1999) Industrial Marketing Management , vol.28 , Issue.3 , pp. 293-304
    • McNaughton, R.B.1
  • 23
    • 0037345665 scopus 로고    scopus 로고
    • Web retailing adoption: Exploring the nature of Internet users web retailing behavior
    • O'Cass, A. & Fenech, T. (2003). Web retailing adoption: Exploring the nature of Internet users web retailing behavior. Journal of Retailing & Consumer Services 10(2): 81-94.
    • (2003) Journal of Retailing & Consumer Services , vol.10 , Issue.2 , pp. 81-94
    • O'Cass, A.1    Fenech, T.2
  • 24
    • 3342954723 scopus 로고    scopus 로고
    • A comparison of response characteristics from web and telephone surveys
    • Roster, C. A., Rogers, R. D., & Albaum, G. (2004). A comparison of response characteristics from web and telephone surveys. International Journal of Market Research 46(3): 359-373.
    • (2004) International Journal of Market Research , vol.46 , Issue.3 , pp. 359-373
    • Roster, C.A.1    Rogers, R.D.2    Albaum, G.3
  • 26
    • 25644432433 scopus 로고    scopus 로고
    • E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
    • Roy, A. & Berger, P. (2005). E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates. Journal of Database Marketing & Customer Strategy Management 12(2): 153-171.
    • (2005) Journal of Database Marketing & Customer Strategy Management , vol.12 , Issue.2 , pp. 153-171
    • Roy, A.1    Berger, P.2
  • 27
    • 27144469564 scopus 로고    scopus 로고
    • Do satisfied customers buy more? Examining moderating influences in a retailing context
    • Seiders, K., Voss, G. B., Grewal, D., & Godfrey, A. L. (2005). Do satisfied customers buy more? Examining moderating influences in a retailing context. Journal of Marketing 69(4): 26-43.
    • (2005) Journal of Marketing , vol.69 , Issue.4 , pp. 26-43
    • Seiders, K.1    Voss, G.B.2    Grewal, D.3    Godfrey, A.L.4
  • 28
    • 58149380032 scopus 로고    scopus 로고
    • A proposal for a comprehensive response-rate measure (CRRM) for survey research
    • Shaw, M., Bednall, D., & Hall, J. (2002). A proposal for a comprehensive response-rate measure (CRRM) for survey research. Journal of Marketing Management 18(5/6): 533-554.
    • (2002) Journal of Marketing Management , vol.18 , Issue.5-6 , pp. 533-554
    • Shaw, M.1    Bednall, D.2    Hall, J.3
  • 29
    • 0017974153 scopus 로고
    • The effect of informed consent procedures on respondents' reactions to surveys
    • Singer, E. 1978. The effect of informed consent procedures on respondents' reactions to surveys. Journal of Consumer Research 5(1): 49-57.
    • (1978) Journal of Consumer Research , vol.5 , Issue.1 , pp. 49-57
    • Singer, E.1
  • 30
    • 0020142744 scopus 로고
    • Informed consent procedures in telephone interviews
    • Singer, E. & Frankel, M. R. (1982). Informed consent procedures in telephone interviews. American Sociological Review 47(3): 416-426.
    • (1982) American Sociological Review , vol.47 , Issue.3 , pp. 416-426
    • Singer, E.1    Frankel, M.R.2
  • 31
    • 33744917503 scopus 로고    scopus 로고
    • Why are you calling me? How study introductions change response patterns
    • Smith, D. M., Schwarz, N., Roberts, T. R., & Ubel, P. A. (2006). Why are you calling me? How study introductions change response patterns. Quarterly of Life Research 15(4): 621-630.
    • (2006) Quarterly of Life Research , vol.15 , Issue.4 , pp. 621-630
    • Smith, D.M.1    Schwarz, N.2    Roberts, T.R.3    Ubel, P.A.4
  • 33
    • 22444456294 scopus 로고    scopus 로고
    • Comparing the response rate, response speed and response quality of two methods of sending questionnaires: E-mail vs. mail
    • Tse, A. C. B. (1998). Comparing the response rate, response speed and response quality of two methods of sending questionnaires: E-mail vs. mail. Journal of the Market Research Society 40(4): 353-361.
    • (1998) Journal of the Market Research Society , vol.40 , Issue.4 , pp. 353-361
    • Tse, A.C.B.1
  • 34
    • 0002433190 scopus 로고    scopus 로고
    • Cyber research: The impact of the Internet on data collection
    • Weible, R. & Wallace, J. (1998). Cyber research: The impact of the Internet on data collection. Marketing Research 10(3): 18-31.
    • (1998) Marketing Research , vol.10 , Issue.3 , pp. 18-31
    • Weible, R.1    Wallace, J.2
  • 35
    • 68149086482 scopus 로고
    • The problem of listening
    • Wiksell, W. (1946). The problem of listening. Quarterly Journal of Speech 32(4): 505.
    • (1946) Quarterly Journal of Speech , vol.32 , Issue.4 , pp. 505
    • Wiksell, W.1
  • 36
    • 0032285675 scopus 로고    scopus 로고
    • A comparison of computer-assisted paper-and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use
    • Wright, D. L., Aquilino, W. S., & Supple, A. J. (1998). A comparison of computer-assisted paper-and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use. Public Opinion Quarterly 62(3): 331-353.
    • (1998) Public Opinion Quarterly , vol.62 , Issue.3 , pp. 331-353
    • Wright, D.L.1    Aquilino, W.S.2    Supple, A.J.3
  • 37
    • 30944463972 scopus 로고    scopus 로고
    • User satisfaction from commercial websites: The effect of design and use
    • Zviran, M., Glezer, C., & Avni, I. (2006). User satisfaction from commercial websites: The effect of design and use. Information & Management 43(2): 157-178.
    • (2006) Information & Management , vol.43 , Issue.2 , pp. 157-178
    • Zviran, M.1    Glezer, C.2    Avni, I.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.