Like versus dislike: How Facebook's like-button influences people's perception of product and service quality

International Conference on Information Systems, ICIS 2012

Volumn 1, Issue , 2012, Pages 439-454

  Schöndienst, Valentin ^a   Kulzer, Florian ^a   Günther, Oliver ^b  

^a HUMBOLDT UNIVERSITY   (Germany)

^b UNIVERSITY OF POTSDAM   (Germany)

Author keywords

Consumer behavior; eCommerce; Facebook; Perceived quality; Signaling

Indexed keywords

FACEBOOK; PERCEIVED QUALITY; PRODUCT AND SERVICES; QUALITATIVE STUDY; QUALITY OF PRODUCT; QUALITY PERCEPTIONS; SCREENSHOTS;

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; INFORMATION SYSTEMS; SIGNALING;

SOCIAL NETWORKING (ONLINE);

EID: 84886484949     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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