What signal are you sending? How website quality influences perceptions of product quality and purchase intentions

MIS Quarterly: Management Information Systems

Volumn 35, Issue 2, 2011, Pages 373-396

  Wells, John D ^a   Valacich, Joseph S ^b   Hess, Traci J ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Credibility; Cues; ECommerce; Information asymmetries; Perceived quality; Signaling theory; Signals; Website quality

Indexed keywords

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; NAVIGATION; PURCHASING; QUALITY CONTROL; SALES; WEBSITES;

CREDIBILITY; CUES; INFORMATION ASYMMETRY; PERCEIVED QUALITY; SIGNALING THEORY; WEBSITE QUALITY;

SIGNALING;

EID: 80051731491     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/23044048     Document Type: Article

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