메뉴 건너뛰기




Volumn 31, Issue 1, 2014, Pages 16-26

Usage of video sharing websites: Drivers and barriers

Author keywords

Online video; Technology acceptance model; Uses and gratifications; Video sharing

Indexed keywords

DISPLAY RESOLUTIONS; EXPLORATORY STUDIES; ONLINE VIDEO; TECHNOLOGY ACCEPTANCE MODEL; USES AND GRATIFICATION THEORIES; USES AND GRATIFICATIONS; VIDEO SHARING; VIDEO SHARING WEBSITES;

EID: 84886088428     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2012.01.003     Document Type: Article
Times cited : (37)

References (105)
  • 7
    • 22944443478 scopus 로고
    • Motivations for movie attendance
    • B.A. Austin Motivations for movie attendance Communication Quarterly 34 2 1986 115 126
    • (1986) Communication Quarterly , vol.34 , Issue.2 , pp. 115-126
    • Austin, B.A.1
  • 8
    • 84973706289 scopus 로고
    • Development and test of a theory of technological learning and usage
    • R.P. Bagozzi, F.D. Davis, and P.R. Warshaw Development and test of a theory of technological learning and usage Human Relations 45 1992 659 687
    • (1992) Human Relations , vol.45 , pp. 659-687
    • Bagozzi, R.P.1    Davis, F.D.2    Warshaw, P.R.3
  • 9
    • 21344485409 scopus 로고
    • Work and/or fun: Measuring hedonic and utilitarian shopping value
    • B.J. Barbin, W.R. Darden, and M. Griffin Work and/or fun: measuring hedonic and utilitarian shopping value Journal of Consumer Research 20 1994 644 656
    • (1994) Journal of Consumer Research , vol.20 , pp. 644-656
    • Barbin, B.J.1    Darden, W.R.2    Griffin, M.3
  • 10
    • 0347667836 scopus 로고
    • Effect of television on the reading and buying of newspapers and magazines
    • W.A. Belson Effect of television on the reading and buying of newspapers and magazines Public Opinion Quarterly 25 1961 366 381
    • (1961) Public Opinion Quarterly , vol.25 , pp. 366-381
    • Belson, W.A.1
  • 13
    • 40749105679 scopus 로고    scopus 로고
    • Trends in mobile services in Finland 2004-2006 from ringtones to mobile Internet
    • H. Bouwman, C. Carlsson, F.J. Molina-Castillo, and P. Walden Trends in mobile services in Finland 2004-2006 from ringtones to mobile Internet Info 10 2 2008 75 92
    • (2008) Info , vol.10 , Issue.2 , pp. 75-92
    • Bouwman, H.1    Carlsson, C.2    Molina-Castillo, F.J.3    Walden, P.4
  • 14
    • 78649981862 scopus 로고    scopus 로고
    • Factors affecting the frequency and amount of social networking site use: Motivations, perceptions, and privacy concerns
    • Retrieved July 4, 2011
    • Cha, J.; 2010a. Factors affecting the frequency and amount of social networking site use: Motivations, perceptions, and privacy concerns. First Monday 15 (12). Retrieved July 4, 2011 from < http://firstmonday.org/htbin/ cgiwrap/bin/ojs/index.php/fm/article/view/2889/2685 >.
    • (2011) First Monday , vol.15 , Issue.12
    • Cha, J.1
  • 15
    • 84886097625 scopus 로고    scopus 로고
    • The channel cannibalization effect of online video platforms on television
    • Las Vegas April 14-17 2010
    • Cha, J.; 2010b. The channel cannibalization effect of online video platforms on television. The annual conference of Broadcast Education Association, Las Vegas, 2010, April 14-17.
    • (2010) The Annual Conference of Broadcast Education Association
    • Cha, J.1
  • 16
    • 0036721990 scopus 로고    scopus 로고
    • Enticing online consumers: An extended technology acceptance perspective
    • L. Chen, M.L. Gillenson, and D.L. Sherrell Enticing online consumers: an extended technology acceptance perspective Information and Management 39 8 2002 705 719
    • (2002) Information and Management , vol.39 , Issue.8 , pp. 705-719
    • Chen, L.1    Gillenson, M.L.2    Sherrell, D.L.3
  • 17
    • 33750478684 scopus 로고    scopus 로고
    • Adoption of internet banking: An empirical study in Hong Kong
    • T.C.E. Cheng, D.Y.C. Lam, and A.C.Y. Yeung Adoption of internet banking: an empirical study in Hong Kong Decision Support Systems 42 2006 1558 1572
    • (2006) Decision Support Systems , vol.42 , pp. 1558-1572
    • Cheng, T.C.E.1    Lam, D.Y.C.2    Yeung, A.C.Y.3
  • 18
    • 34047141244 scopus 로고    scopus 로고
    • Factors influencing online music purchase intention in Taiwan
    • C.W. Chu, and H.P. Lu Factors influencing online music purchase intention in Taiwan Internet Research 17 2 2007 139 155
    • (2007) Internet Research , vol.17 , Issue.2 , pp. 139-155
    • Chu, C.W.1    Lu, H.P.2
  • 21
    • 84886099197 scopus 로고    scopus 로고
    • ComScore, 2011, May 18 Retrieved June 27, 2011
    • ComScore, 2011, May 18. ComScore Releases April 2011 US Online Video Rankings. Retrieved June 27, 2011 from < http://www.comscore.com/Press- Events/Press-Releases/2011/5/comScore-Releases-April-2011-U.S. -Online-Video-Rankings >.
    • ComScore Releases April 2011 US Online Video Rankings
  • 22
    • 84886092157 scopus 로고    scopus 로고
    • Media companies unveil copyright guidelines for online content
    • October 18
    • Dauman, P.; 2007, October 18. Media companies unveil copyright guidelines for online content. Computer World < http://www.computerworld.com/action/ article.do?command=viewArticleBasic&articleId=9043251&intsrc=hm-list >.
    • (2007) Computer World
    • Dauman, P.1
  • 23
    • 55249087535 scopus 로고
    • Perceived usefulness, perceived ease of use, and user acceptance of information technologies
    • F.D. Davis Perceived usefulness, perceived ease of use, and user acceptance of information technologies MIS Quarterly 13 3 1989 319 340
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 319-340
    • Davis, F.D.1
  • 24
    • 84936823933 scopus 로고
    • User acceptance of computer technology: A comparison of two theoretical models
    • F.D. Davis, R. Bagozzi, and P.R. Warshaw User acceptance of computer technology: a comparison of two theoretical models Management Science 35 8 1989 982 1003
    • (1989) Management Science , vol.35 , Issue.8 , pp. 982-1003
    • Davis, F.D.1    Bagozzi, R.2    Warshaw, P.R.3
  • 25
    • 33751574922 scopus 로고    scopus 로고
    • Getting hooked on news: Uses and gratifications and the formation of news habits among college students in an Internet environment
    • A. Diddi, and R. LaRose Getting hooked on news: uses and gratifications and the formation of news habits among college students in an Internet environment Journal of Broadcasting and Electronic Media 50 2 2006 193 210
    • (2006) Journal of Broadcasting and Electronic Media , vol.50 , Issue.2 , pp. 193-210
    • Diddi, A.1    Larose, R.2
  • 26
    • 15744394431 scopus 로고    scopus 로고
    • Perceived risk, the Internet, shopping experience, and online purchasing behavior: A New Zealand perspective
    • B. Doolin, S. Dillon, F. Thompson, and J.L. Corner Perceived risk, the Internet, shopping experience, and online purchasing behavior: a New Zealand perspective Journal of Global Information Management 13 2 2005 66 88
    • (2005) Journal of Global Information Management , vol.13 , Issue.2 , pp. 66-88
    • Doolin, B.1    Dillon, S.2    Thompson, F.3    Corner, J.L.4
  • 27
    • 0002117278 scopus 로고    scopus 로고
    • Gender and computing: A decade of change
    • A. Durndell, and K. Thomson Gender and computing: a decade of change Computers and Education 28 1 1997 1 9
    • (1997) Computers and Education , vol.28 , Issue.1 , pp. 1-9
    • Durndell, A.1    Thomson, K.2
  • 28
    • 84886091168 scopus 로고    scopus 로고
    • Retrieved July 3, 2011
    • E-Marketer, 2009. Men Online. Retrieved July 3, 2011 from < http://www.emarketer.com/Report.aspx?code=emarketer-2000574 >.
    • E-Marketer, 2009. Men Online
  • 29
    • 0000483274 scopus 로고    scopus 로고
    • Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web
    • T. Fenech Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web Computer Networks and ISDN Systems 30 1998 629 630
    • (1998) Computer Networks and ISDN Systems , vol.30 , pp. 629-630
    • Fenech, T.1
  • 33
    • 85065367188 scopus 로고    scopus 로고
    • Internet and face-to-face communication: Not functional alternatives
    • L.M. Flaherty, K.J. Pearce, and R.B. Rubin Internet and face-to-face communication: not functional alternatives Communication Quarterly 46 1998 250 268
    • (1998) Communication Quarterly , vol.46 , pp. 250-268
    • Flaherty, L.M.1    Pearce, K.J.2    Rubin, R.B.3
  • 34
    • 0001461229 scopus 로고    scopus 로고
    • Gender differences in perception and adoption of e-mail: An extension to the technology acceptance model
    • D. Gefen, and D.W. Straub Gender differences in perception and adoption of e-mail: an extension to the technology acceptance model MIS Quarterly 21 4 1997 389 400
    • (1997) MIS Quarterly , vol.21 , Issue.4 , pp. 389-400
    • Gefen, D.1    Straub, D.W.2
  • 35
    • 0001178033 scopus 로고    scopus 로고
    • The relative importance of perceived ease of use in IS adoption: A study of ecommerce adoption
    • D. Gefen, and D.W. Straub The relative importance of perceived ease of use in IS adoption: a study of ecommerce adoption Journal of the Association for Information Systems 1 8 2000 1 30
    • (2000) Journal of the Association for Information Systems , vol.1 , Issue.8 , pp. 1-30
    • Gefen, D.1    Straub, D.W.2
  • 36
    • 0344096683 scopus 로고    scopus 로고
    • Trust and TAM in online shopping: An integrated model
    • D. Gefen, E. Karahanna, and D.W. Straub Trust and TAM in online shopping: an integrated model MIS Quarterly 27 1 2003 51 90
    • (2003) MIS Quarterly , vol.27 , Issue.1 , pp. 51-90
    • Gefen, D.1    Karahanna, E.2    Straub, D.W.3
  • 37
    • 0040537156 scopus 로고
    • How does cable television in the home relate to other media use patterns?
    • G.L. Grotta, and D. Newsom How does cable television in the home relate to other media use patterns? Journalism Quarterly 59 1982 588 591
    • (1982) Journalism Quarterly , vol.59 , pp. 588-591
    • Grotta, G.L.1    Newsom, D.2
  • 38
    • 33750014029 scopus 로고    scopus 로고
    • Gender and computer games: Exploring female dislikes
    • Hartmann, T.; Klimmt, C.; 2006. Gender and computer games: Exploring female dislikes. Journal of Computer-Mediated Communication 11 (4), http://jcmc.indiana.edu/vol11/issue4/hartmann.html.
    • (2006) Journal of Computer-Mediated Communication , vol.11 , Issue.4
    • Hartmann, T.1    Klimmt, C.2
  • 39
    • 13844285951 scopus 로고
    • Video cassette recorders: Their impact on viewers and advertisers
    • M.G. Harvey, and J.T. Rothe Video cassette recorders: their impact on viewers and advertisers Journal of Advertising Research 25 6 1985 19 27
    • (1985) Journal of Advertising Research , vol.25 , Issue.6 , pp. 19-27
    • Harvey, M.G.1    Rothe, J.T.2
  • 40
    • 0010825848 scopus 로고
    • Functional displacement of traditional TV viewing by VCR owners
    • 29 (April/May), 18-23.
    • Henke, L.; Donohu, T.R.; 1989. Functional displacement of traditional TV viewing by VCR owners. Journal of Advertising Research 29 (April/May), 18-23.
    • (1989) Journal of Advertising Research
    • Henke, L.1    Donohu T., .R.2
  • 41
    • 0030487126 scopus 로고    scopus 로고
    • Marketing in hypermedia computer mediated-environments: Conceptual foundations
    • D.L. Hoffman, and T.P. Novak Marketing in hypermedia computer mediated-environments: conceptual foundations Journal of Marketing 60 1996 50 68
    • (1996) Journal of Marketing , vol.60 , pp. 50-68
    • Hoffman, D.L.1    Novak, T.P.2
  • 42
    • 50849121043 scopus 로고    scopus 로고
    • Use and gratification in e-consumers
    • E. Huang Use and gratification in e-consumers Internet Research 18 4 2008 405 426
    • (2008) Internet Research , vol.18 , Issue.4 , pp. 405-426
    • Huang, E.1
  • 43
    • 4243202710 scopus 로고    scopus 로고
    • Experiential computing
    • R. Jain Experiential computing Communications of ACM 46 2003 48 55
    • (2003) Communications of ACM , vol.46 , pp. 48-55
    • Jain, R.1
  • 44
    • 0002502540 scopus 로고
    • An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities
    • M.L. James, C.E. Wotring, and E.J. Forrest An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities Journal of Broadcasting and Electronic Media 39 1995 30 50
    • (1995) Journal of Broadcasting and Electronic Media , vol.39 , pp. 30-50
    • James, M.L.1    Wotring, C.E.2    Forrest, E.J.3
  • 48
    • 71649111086 scopus 로고    scopus 로고
    • Everyday, life, online: US College Students' use of the Internet
    • Retrieved September 2, 2010
    • Jones, S.; Johnson-Yale, C.; Millermaier, S.; Perez, F.S.; 2009. Everyday, life, online: US College Students' use of the Internet. First Monday 14 (10). Retrieved September 2, 2010 from < http://firstmonday.org/htbin/ cgiwrap/bin/ojs/index.php/fm/article/view/2649/2301 >.
    • (2009) First Monday , vol.14 , Issue.10
    • Jones, S.1    Johnson-Yale, C.2    Millermaier, S.3    Perez F., .S.4
  • 49
    • 33750078129 scopus 로고    scopus 로고
    • Parametric search engines: What makes them effective when shopping online for differentiated products?
    • A.A. Kamis, and E.A. Stohr Parametric search engines: what makes them effective when shopping online for differentiated products? Information and Management 43 7 2006 904 918
    • (2006) Information and Management , vol.43 , Issue.7 , pp. 904-918
    • Kamis, A.A.1    Stohr, E.A.2
  • 50
    • 84925911295 scopus 로고
    • The impact of cable television services on the use of competing media
    • S.J. Kaplan The impact of cable television services on the use of competing media Journal of Broadcasting 22 Spring 1978 155 165
    • (1978) Journal of Broadcasting , vol.22 , Issue.SPRING , pp. 155-165
    • Kaplan, S.J.1
  • 51
    • 0013253671 scopus 로고    scopus 로고
    • Displacement effects of online media in the socio-technological contexts of households
    • J.M. Kayany, and P. Yelsma Displacement effects of online media in the socio-technological contexts of households Journal of Broadcasting and Electronic Media 46 2 2000 215 229
    • (2000) Journal of Broadcasting and Electronic Media , vol.46 , Issue.2 , pp. 215-229
    • Kayany, J.M.1    Yelsma, P.2
  • 52
    • 33747857358 scopus 로고    scopus 로고
    • A meta-analysis of the technology acceptance model
    • W.R. King, and J. He A meta-analysis of the technology acceptance model Information and Management 43 2006 740 755
    • (2006) Information and Management , vol.43 , pp. 740-755
    • King, W.R.1    He, J.2
  • 54
    • 0035638438 scopus 로고    scopus 로고
    • College student motives for chatting on ICQ
    • L. Leung College student motives for chatting on ICQ New Media and Society 3 4 2001 483 500
    • (2001) New Media and Society , vol.3 , Issue.4 , pp. 483-500
    • Leung, L.1
  • 55
    • 0006658353 scopus 로고
    • Audience fragmentation in a competitive video marketplace
    • C.A. Lin Audience fragmentation in a competitive video marketplace Journal of Advertising Research 34 6 1994 1 17
    • (1994) Journal of Advertising Research , vol.34 , Issue.6 , pp. 1-17
    • Lin, C.A.1
  • 56
    • 84937276392 scopus 로고    scopus 로고
    • Looking back: The contribution of Blumler and Katz's uses of mass communication to communication research
    • C.A. Lin Looking back: the contribution of Blumler and Katz's uses of mass communication to communication research Journal of Broadcasting and Electronic Media 40 1996 574 581
    • (1996) Journal of Broadcasting and Electronic Media , vol.40 , pp. 574-581
    • Lin, C.A.1
  • 57
    • 84937337996 scopus 로고    scopus 로고
    • Audience attributes, media supplementation and likely online service adoption
    • C.A. Lin Audience attributes, media supplementation and likely online service adoption Mass Communication and Society 4 1 2001 19 38
    • (2001) Mass Communication and Society , vol.4 , Issue.1 , pp. 19-38
    • Lin, C.A.1
  • 58
    • 39649124557 scopus 로고    scopus 로고
    • Webcasting adoption: Technology, user innovativeness, and media substitution
    • C.A. Lin Webcasting adoption: technology, user innovativeness, and media substitution Journal of Broadcasting and Electronic Media 48 3 2004 446 465
    • (2004) Journal of Broadcasting and Electronic Media , vol.48 , Issue.3 , pp. 446-465
    • Lin, C.A.1
  • 59
    • 33745642935 scopus 로고    scopus 로고
    • Predicting satellite radio adoption via listening motives, activity, format preference
    • C. Lin Predicting satellite radio adoption via listening motives, activity, format preference Journal of Broadcasting and Electronic Media 50 1 2006 140 159
    • (2006) Journal of Broadcasting and Electronic Media , vol.50 , Issue.1 , pp. 140-159
    • Lin, C.1
  • 60
    • 48949092062 scopus 로고    scopus 로고
    • An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models
    • C. López-Nicolás, F.J. Molina-Castillo, and H. Bouwman An assessment of advanced mobile services acceptance: contributions from TAM and diffusion theory models Information and Management 45 6 2008 359 364
    • (2008) Information and Management , vol.45 , Issue.6 , pp. 359-364
    • López-Nicolás, C.1    Molina-Castillo, F.J.2    Bouwman, H.3
  • 61
    • 84870047523 scopus 로고    scopus 로고
    • Technology acceptance of Internet-based information services: An integrated model of TAM and U&G theory
    • Luo, M.M.; Remus, W.; Chea, S.; 2006. Technology acceptance of Internet-based information services: an integrated model of TAM and U&G theory. AMCIS 2006 Proceedings.
    • (2006) AMCIS 2006 Proceedings
    • Luo M., .M.1    Remus, W.2    Chea, S.3
  • 64
    • 84886096993 scopus 로고    scopus 로고
    • The Portrayal of racial minorities on prime time television: A replication of the mastro and greenberg study a decade later
    • E. Monk-Turner, M. Heiserman, C. Johnson, V. Cotton, and M. Jackson The Portrayal of racial minorities on prime time television: a replication of the mastro and greenberg study a decade later Studies in Popular Culture 32 2 2010 101 114
    • (2010) Studies in Popular Culture , vol.32 , Issue.2 , pp. 101-114
    • Monk-Turner, E.1    Heiserman, M.2    Johnson, C.3    Cotton, V.4    Jackson, M.5
  • 65
    • 33745965893 scopus 로고    scopus 로고
    • Are you casting or podcasting?
    • G. Overton Are you casting or podcasting? Laser Focus World 42 6 2006 61 63
    • (2006) Laser Focus World , vol.42 , Issue.6 , pp. 61-63
    • Overton, G.1
  • 66
  • 67
    • 84886094519 scopus 로고    scopus 로고
    • NB, 2008, July 28 4, 2010 from
    • NB, 2008, July 28. US TV watching by age groups. ZDNet. Retrieved September 4, 2010 from http://www.zdnet.com/blog/itfacts/us-tv-watching-by-age- groups/14723.
    • US TV Watching by Age Groups. ZDNet
  • 69
    • 0038120970 scopus 로고    scopus 로고
    • The influence of global-directed and experiential activities on online flow experiences
    • T.P. Novak, D.L. Hoffman, and A. Duhachek The influence of global-directed and experiential activities on online flow experiences Journal of Consumer Psychology 13 2003 3 16
    • (2003) Journal of Consumer Psychology , vol.13 , pp. 3-16
    • Novak, T.P.1    Hoffman, D.L.2    Duhachek, A.3
  • 70
    • 0034340409 scopus 로고    scopus 로고
    • Measuring consumer experience in online environments: A structural modeling approach
    • T.P. Novak, D.L. Hoffman, and Y. Yung Measuring consumer experience in online environments: a structural modeling approach Marketing Science 19 2000 22 42
    • (2000) Marketing Science , vol.19 , pp. 22-42
    • Novak, T.P.1    Hoffman, D.L.2    Yung, Y.3
  • 71
    • 0037345665 scopus 로고    scopus 로고
    • Web retailing adoption: Exploring the nature of Internet users' Web retailing behavior
    • A. O'Cass, and T. Fenech Web retailing adoption: exploring the nature of Internet users' Web retailing behavior Journal of Retailing and Consumer Services 10 2003 81 94
    • (2003) Journal of Retailing and Consumer Services , vol.10 , pp. 81-94
    • O'Cass, A.1    Fenech, T.2
  • 72
    • 33644607569 scopus 로고    scopus 로고
    • Gender differences in perceptions and relationships among dominants of e-learning acceptance
    • C.-S. Ong, and J.-Y. Lai Gender differences in perceptions and relationships among dominants of e-learning acceptance Computers in Human Behaviour 22 5 2006 816 829
    • (2006) Computers in Human Behaviour , vol.22 , Issue.5 , pp. 816-829
    • Ong, C.-S.1    Lai, J.-Y.2
  • 74
    • 34548087634 scopus 로고    scopus 로고
    • An exploratory study of reality appeal: Uses and gratifications of reality TV shows
    • Z. Papacharissi, and A.L. Mendelson An exploratory study of reality appeal: uses and gratifications of reality TV shows Journal of Broadcasting and Electronic Media 51 2 2007 355 370
    • (2007) Journal of Broadcasting and Electronic Media , vol.51 , Issue.2 , pp. 355-370
    • Papacharissi, Z.1    Mendelson, A.L.2
  • 76
    • 84886100928 scopus 로고    scopus 로고
    • 15, 2007
    • PC Magazine, 2007. Retrieved September 15, 2007 from http://www.pcmag. com/encyclopedia-term/0,2542,t=usergenerated+content&i=56171,00.
    • PC Magazine, 2007
  • 78
    • 84886102448 scopus 로고    scopus 로고
    • Quantcast June 27, 2011
    • Quantcast, 2011a. Quantcast Rankings for the United States. Retrieved June 27, 2011 from http://www.quantcast.com/top-sites.
    • (2011) Quantcast Rankings for the United States
  • 79
    • 84886094511 scopus 로고    scopus 로고
    • Quantcast Retrieved July 13, 2011
    • Quantcast, 2011b. Quantcast Youtube.com. Retrieved July 13, 2011 from http://www.quantcast.com/youtube.com.
    • (2011) Quantcast Youtube.Com
  • 80
    • 84886089017 scopus 로고    scopus 로고
    • Quantcast Retrieved July 13, 2011
    • Quantcast, 2011c. Quantcast Dailymotion.com. Retrieved July 13, 2011 from http://www.quantcast.com/dailymotion.com.
    • (2011) Quantcast Dailymotion. Com
  • 81
    • 0019795079 scopus 로고
    • Television and leisure time: A new scenario
    • J. Robinson Television and leisure time: a new scenario Journal of Communication 31 Winter 1981 120 130
    • (1981) Journal of Communication , vol.31 , Issue.WINTER , pp. 120-130
    • Robinson, J.1
  • 82
    • 21444432026 scopus 로고    scopus 로고
    • Social impact research: Personal computers, mass media and use of time
    • J.P. Robinson, K. Barth, and A. Kohut Social impact research: personal computers, mass media and use of time Social Science Computer Review 15 1 1997 65 82
    • (1997) Social Science Computer Review , vol.15 , Issue.1 , pp. 65-82
    • Robinson, J.P.1    Barth, K.2    Kohut, A.3
  • 83
    • 0008339561 scopus 로고
    • A multivariate analysis of "60 minutes" viewing motivations
    • A.M. Rubin A multivariate analysis of "60 minutes" viewing motivations Journalism Quarterly 58 1981 529 533
    • (1981) Journalism Quarterly , vol.58 , pp. 529-533
    • Rubin, A.M.1
  • 84
    • 84985143886 scopus 로고
    • Ritualized and instrumental television viewing
    • A.M. Rubin Ritualized and instrumental television viewing Journal of Communication 34 1984 67 77
    • (1984) Journal of Communication , vol.34 , pp. 67-77
    • Rubin, A.M.1
  • 85
    • 84986384831 scopus 로고
    • Loneliness, parasocial interaction, and local television news viewing
    • A.M. Rubin, E.M. Perse, and R.A. Powell Loneliness, parasocial interaction, and local television news viewing Human Communication Research 12 1985 155 180
    • (1985) Human Communication Research , vol.12 , pp. 155-180
    • Rubin, A.M.1    Perse, E.M.2    Powell, R.A.3
  • 86
    • 33845962305 scopus 로고    scopus 로고
    • A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
    • J. Schepers, and M. Wetzels A meta-analysis of the technology acceptance model: investigating subjective norm and moderation effects Information and Management 44 2007 90 103
    • (2007) Information and Management , vol.44 , pp. 90-103
    • Schepers, J.1    Wetzels, M.2
  • 87
    • 84867933206 scopus 로고    scopus 로고
    • An empirical investigation of student acceptance of a course websites
    • H.M. Selim An empirical investigation of student acceptance of a course websites Computers and Education 40 4 2003 343 360
    • (2003) Computers and Education , vol.40 , Issue.4 , pp. 343-360
    • Selim, H.M.1
  • 88
    • 77955589693 scopus 로고    scopus 로고
    • Web Lovers Love TV, Often it's Not Coming out of the Same Box
    • June 12
    • Shapiro, E.; 1998, June 12. Web Lovers Love TV, Often it's Not Coming Out of the Same Box. The Wall Street Journal, p. B9.
    • (1998) The Wall Street Journal
    • Shapiro, E.1
  • 90
    • 0040982219 scopus 로고
    • Public perception of and reaction to multi-channel cable television service
    • V.M. Sparkes Public perception of and reaction to multi-channel cable television service Journal of Broadcasting 27 Spring 1983 163 175
    • (1983) Journal of Broadcasting , vol.27 , Issue.SPRING , pp. 163-175
    • Sparkes, V.M.1
  • 91
    • 25844456299 scopus 로고    scopus 로고
    • Determining uses and gratification for the Internet
    • T.F. Stafford, M.R. Stafford, and L.L. Schkade Determining uses and gratification for the Internet Decision Sciences 35 2 2004 259 288
    • (2004) Decision Sciences , vol.35 , Issue.2 , pp. 259-288
    • Stafford, T.F.1    Stafford, M.R.2    Schkade, L.L.3
  • 92
    • 84921725569 scopus 로고    scopus 로고
    • October 14 Retrieved July 2, 2011
    • Story, L.; 2007, October 14. A new advertising outlet: Your life. New York Times. Retrieved July 2, 2011 from < http://www.nytimes.com/2007/10/14/ business/media/14ad.html?pagewanted=2&-r=1 >.
    • (2007) A New Advertising Outlet: Your Life. New York Times
    • Story, L.1
  • 93
    • 0037411157 scopus 로고    scopus 로고
    • Factors influencing the usage of websites: The case of a generic portal in the Netherlands
    • H. van der Heijden Factors influencing the usage of websites: the case of a generic portal in the Netherlands Information and Management 40 2003 541 549
    • (2003) Information and Management , vol.40 , pp. 541-549
    • Van Der Heijden, H.1
  • 94
    • 9744246034 scopus 로고    scopus 로고
    • Why do not men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior
    • V. Venkatesh, and M.G. Morris Why do not men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior MIS Quarterly 24 1 2000 115 139
    • (2000) MIS Quarterly , vol.24 , Issue.1 , pp. 115-139
    • Venkatesh, V.1    Morris, M.G.2
  • 95
    • 0033872521 scopus 로고    scopus 로고
    • A theoretical extension of the technology acceptance model: Four longitudinal field studies
    • V. Venkatesh, and G.B. Davis A theoretical extension of the technology acceptance model: four longitudinal field studies Management Science 46 2000 186 204
    • (2000) Management Science , vol.46 , pp. 186-204
    • Venkatesh, V.1    Davis, G.B.2
  • 96
    • 1542382496 scopus 로고    scopus 로고
    • User acceptance of information technology: Toward a unified view
    • V. Venkatesh, M.G. Morris, G.B. Davis, and E.D. Davis User acceptance of information technology: toward a unified view MIS Quarterly 21 2003 425 478
    • (2003) MIS Quarterly , vol.21 , pp. 425-478
    • Venkatesh, V.1    Morris, M.G.2    Davis, G.B.3    Davis, E.D.4
  • 99
    • 61349174377 scopus 로고
    • The impact of mass media
    • Lindzey, G.; Aaronson, E. (Eds.) Addison-Wesley, Reading, MA
    • Weiss, W.; 1968. The impact of mass media. In: Lindzey, G.; Aaronson, E. (Eds.), Handbook of Social Psychology, vol. 5. Addison-Wesley, Reading, MA, pp. 77-195.
    • (1968) Handbook of Social Psychology, Vol. 5 , pp. 77-195
    • Weiss, W.1
  • 100
    • 0030736747 scopus 로고    scopus 로고
    • Gender differences in computer-related attitudes and behavior: A meta-analysis
    • B.E. Whitley Gender differences in computer-related attitudes and behavior: a meta-analysis Computers in Human Behavior 13 1 1997 1 22
    • (1997) Computers in Human Behavior , vol.13 , Issue.1 , pp. 1-22
    • Whitley, B.E.1
  • 103
    • 14044265591 scopus 로고    scopus 로고
    • Exploring factors affecting the adoption of mobile commerce in Singapore
    • K.C.C. Yang Exploring factors affecting the adoption of mobile commerce in Singapore Telematics and Informatics 22 2005 257 277
    • (2005) Telematics and Informatics , vol.22 , pp. 257-277
    • Yang, K.C.C.1
  • 104
    • 33645753284 scopus 로고    scopus 로고
    • Exploring Factors Influencing Internet users' Adoption of Internet Television in Taiwan
    • Retrieved November 20, 2006
    • Yang, K.C.C.; Kang, Y.; 2006. Exploring Factors Influencing Internet users' Adoption of Internet Television in Taiwan. First Monday 11 (3). Retrieved November 20, 2006, from < http://firstmonday.org/issues/issue11-3/yang/ index.html >.
    • (2006) First Monday , vol.11 , Issue.3
    • Yang K. .C., .C.1    Kang, Y.2
  • 105
    • 84886086227 scopus 로고    scopus 로고
    • YouTube Retrieved July 20, 2011
    • YouTube, 2011. Content Verification Program. Retrieved July 20, 2011 from http://www.youtube.com/t/copyright-program.
    • (2011) Content Verification Program


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.