The value co-creation process as a determinant of customer satisfaction

Management Decision

Volumn 51, Issue 10, 2013, Pages 1945-1953

  Vega Vazquez, Manuela ^a   Revilla Camacho, María Ángeles ^a   Cossío Silva, Francisco J ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Customer behavior; Customer satisfaction; Service dominant logic; Value

Indexed keywords

EID: 84886032292     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/MD-04-2013-0227     Document Type: Article

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